LEADER 02506nam 2200457 450 001 9910810298903321 005 20231110225053.0 010 $a1-80382-950-8 035 $a(MiAaPQ)EBC6961004 035 $a(Au-PeEL)EBL6961004 035 $a(CKB)21672792400041 035 $a(EXLCZ)9921672792400041 100 $a20221126d2022 uy 0 101 0 $aeng 135 $aurcnu|||||||| 181 $ctxt$2rdacontent 182 $cc$2rdamedia 183 $acr$2rdacarrier 200 10$aLuxury marketing and branding /$fFrancisco Guzman, Cleopatra Veloutsou, and George Christodoulides 210 1$aBradford :$cEmerald Publishing Limited,$d[2022] 210 4$dİ2022 215 $a1 online resource (181 pages) 225 1 $aJournal of Product and Brand Management ;$vv.3 311 08$aPrint version: Guzman, Francisco Luxury Marketing and Branding Bradford, West Yorkshire : Emerald Publishing Limited,c2022 327 $aCover -- Guest editorial -- Assessing levers of guilt in luxury consumption: an international perspective -- What matters most to ultra-high-net-worth individuals? Exploring the UHNWI luxury customer experience (ULCX) -- New luxury: defining and evaluating emerging luxury trends through the lenses of consumption and personal values -- Is it love or just like? Generation Z's brand relationship with luxury -- Constructing generational identity through counterfeit luxury consumption -- Understanding the antecedents to luxury brand consumer behavior -- Conspicuous consumption of luxury experiences: an experimental investigation of status perceptions on social media -- The effect of perceived scarcity on strengthening the attitude-behavior relation for sustainable luxury products -- The impact of gender on the evaluation of vertical line extensions of luxury brands: a cross-national study -- Artification strategies to improve luxury perceptions: the role of adding an artist name -- Compromise pricing in luxury. 410 0$aJournal of Product and Brand Management 606 $aMarketing$xSocial aspects 606 $aBranding (Marketing) 615 0$aMarketing$xSocial aspects. 615 0$aBranding (Marketing) 676 $a658.8 700 $aGuzma?n$b Francisco$01124573 702 $aVeloutsou$b Cleopatra 702 $aChristodoulides$b George 801 0$bMiAaPQ 801 1$bMiAaPQ 801 2$bMiAaPQ 906 $aBOOK 912 $a9910810298903321 996 $aLuxury marketing and branding$94017536 997 $aUNINA