LEADER 03547nam 2200697Ia 450 001 9910810260203321 005 20200520144314.0 010 $a1-119-20352-X 010 $a1-280-77566-1 010 $a9786613686053 010 $a1-118-33396-9 035 $a(CKB)2670000000206478 035 $a(EBL)836617 035 $a(OCoLC)796384148 035 $a(SSID)ssj0000677233 035 $a(PQKBManifestationID)11390034 035 $a(PQKBTitleCode)TC0000677233 035 $a(PQKBWorkID)10693758 035 $a(PQKB)11179019 035 $a(Au-PeEL)EBL836617 035 $a(CaPaEBR)ebr10570759 035 $a(CaONFJC)MIL368605 035 $a(OCoLC)802056464 035 $a(CaSebORM)9781118331767 035 $a(MiAaPQ)EBC836617 035 $a(OCoLC)824149109 035 $a(OCoLC)ocn824149109 035 $a(EXLCZ)992670000000206478 100 $a20120425d2012 uy 0 101 0 $aeng 135 $aur|n|---||||| 181 $ctxt 182 $cc 183 $acr 200 10$aDesign like Apple $eseven principles for creating insanely great products, services, and experiences /$fJohn Edson 205 $a1st edition 210 $aHoboken, N.J. $cWiley$d2012 215 $a1 online resource (210 p.) 300 $aIncludes index. 311 $a1-118-33176-1 311 $a1-118-29031-3 320 $aIncludes bibliographical references and index. 327 $aDesign Like Apple; Contents; Introduction; Design Makes All the Difference; The Siren Song of Technology; Beauty; Ingenuity; Charisma; Summary; The Building Blocks; Design Like Apple Agenda; Design the Organization; Taste; Talent; Culture; Summary; The Building Blocks; Design Like Apple Agenda; The Product Is the Marketing; Quality; Repetition; Summary; The Building Blocks; Design Like Apple Agenda; Design Is Systems Thinking; System Design; Creating Experiences; Perpetual Platforms; Summary; The Building Blocks; Design Like Apple Agenda; Design Out Loud; Let's Get Physical 327 $aPrototype and the ObjectPrototype and the Workspace; Crowdsourced Prototyping; Near-Life Experiences; Summary; The Building Blocks; Design Like Apple Agenda; Design Is for People; A Human Centered Ethos: Empathy; Design Research; Design for Someone, But Not for Everyone; Summary; The Building Blocks; Design Like Apple Agenda; Design with Conviction; Simply Beautiful; Create Your Own Voice; Conviction; Summary; The Building Blocks; Design Like Apple Agenda; Design Like Apple; Notes; Index 330 $aImplement the same principles that shaped Apple's approach to design Apple sees design as a tool for creating beautiful experiences that convey a point of view down to the smallest detail--i?from the tactile feedback of keyboard to the out-of-the-box experience of an iPhone package. And all of these capabilities are founded in a deep and rich embrace of what it means to be a designer. Design Like Apple uncovers the lessons from Apple's unique approach to product creation, manufacturing, delivery, and customer experience. Offers behind-the-scenes stories fr 606 $aProduct design 606 $aCustomer services 606 $aMarketing 615 0$aProduct design. 615 0$aCustomer services. 615 0$aMarketing. 676 $a658.5/752 686 $aBUS000000$2bisacsh 700 $aEdson$b John$f1966-$01693511 801 0$bMiAaPQ 801 1$bMiAaPQ 801 2$bMiAaPQ 906 $aBOOK 912 $a9910810260203321 996 $aDesign like Apple$94071350 997 $aUNINA