LEADER 05230nam 22006013u 450 001 9910810143003321 005 20240402111135.0 010 $a1-118-89170-8 035 $a(CKB)2550000001256703 035 $a(EBL)1662198 035 $a(SSID)ssj0001179926 035 $a(PQKBManifestationID)11794218 035 $a(PQKBTitleCode)TC0001179926 035 $a(PQKBWorkID)11186665 035 $a(PQKB)10811086 035 $a(MiAaPQ)EBC1662198 035 $a(EXLCZ)992550000001256703 100 $a20140407d2014|||| u|| | 101 0 $aeng 135 $aurcnu|||||||| 181 $ctxt 182 $cc 183 $acr 200 10$aCode Halos$b[electronic resource] $eHow the Digital Lives of People, Things, and Organizations are Changing the Rules of Business 205 $a1st ed. 210 $aHoboken $cWiley$d2014 215 $a1 online resource (258 p.) 300 $aDescription based upon print version of record. 311 $a1-118-86207-4 311 $a1-306-57175-8 327 $aCode Halos: How the Digital Lives of People, Things, and Organizations Are Changing the Rules of Business; Copyright; Contents; Disclaimer; Acknowledgments; Introduction: The Value of the Virtual; The Emerging Code Halo Economy; The Crossroads Model of Competition; Know the Rules; Why We Wrote Code Halos; Part I: Digits Over Widgets:The Next Age of Business and Technology; Chapter 1: "Will It Happen to Us?" A Trillion-Dollar Opportunity or an Extinction Event; What Is a Code Halo?; The First Trillion Is Always the Hardest; How Significant Was the Impact of the First Trillion Club? 327 $aHistorical Sources of Competitive Advantage Don't Hold Up Well Against Code Halos More Industries Heading to the Crossroads; Code Halos Go Mainstream; Code Halos: The Building Blocks of the Second Economy; Harnessing the Power of Code Halos in Your Industry; Chapter 2: The Personal Code Halo: Press "1" for the Real You; Invisible But Always Present, Ever Enriching; When Code Meets Code ...; The SMAC Stack: Driver of the Technological Sea Change; The Discipline of Creating Value from Insight; Code Halos: A New Core Competency; Personal Code Halos Showcase Value of the Virtual 327 $aChapter 3: The Five Business Code Halos: Connecting Customers, Products, and Organizations The Customer Code Halo: The Relationship Maker; Product Code Halos Shift Value from Widgets to Digits; Employee Code Halos: New Ways for Team Members to Connect and Solve Problems; The Partner Code Halo: Weaver of Webs; The Enterprise Code Halo: Brand Aggregator; Five Halos Matter to People, Places, and Things; Chapter 4: The Anatomy of a Winning Code Halo Solution; The Amplifier: The Internet of Things Is a Network of Code Halo Amplifiers; Computing Devices Are Today's Established Amplifiers 327 $aThe "Skinterface" Will Change the Consumer Experience Industrial Amplifiers: Harnessing the Power of the Internet of Things; Smart Appliances Become Amplifiers in the Home; The Application Interface: Window to a Beautiful Experience; The Algorithm: Data Becomes Meaning; Facebook's Edge Rank Algorithm Makes It Personal; Successful Algorithms Power Code Connections and Create Insight; All Data, Great and Small; Netflix Lassos Data to Win in the Market; New Business Models Showcase Code Halo Value; Why Didn't They Tune in the Zune?; Balance Focus on Five Components for a Winning Solution 327 $aChapter 5: The SMAC Stack: The New Technology of Code Mastering the Fifth Wave of Corporate IT; Driving Business Value Through New Technologies; SMAC as a Technology Stack: No Technology Is an Island; A Step Change Driving Exponential Growth in Computing Devices and Data; The Rapid Growth of the SMAC Computing Model; Mobility and Analytics Lead the Way; Growth in Human-Generated Data; Smart Cars, Smart Houses, Smart Grids, Smart Health: The Coming Explosion in Machine-Generated Data; The Business Impact of SMAC: The Value Chain Is Becoming "Unchained"; Don't Get SMACked 327 $aChapter 6: The Pattern of Digital Disruption: The Crossroads Model 330 $aHarness ""Code Halos"" to gain competitive advantage in the digital era Amazon beating Borders, Netflix beating Blockbuster, Apple beating Kodak, and the rise of companies like Google, LinkedIn, and Pandora are not isolated or random events. Today's outliers in revenue growth and value creation are winning with a new set of rules. They are dominating by managing the information that surrounds people, organizations, processes, and products-what authors Malcolm Frank, Paul Roehrig, and Ben Pring call Code Halos. This is far beyond "Big Data" and analytics. Code Halos spark new 606 $aDigital media$xSocial aspects 606 $aInformation technology$xSocial aspects 615 0$aDigital media$xSocial aspects 615 0$aInformation technology$xSocial aspects 676 $a303.48/33 676 $a303.4833 700 $aFrank$b Malcolm$01607409 701 $aRoehrig$b Paul$01720027 701 $aPring$b Ben$01720028 801 0$bAU-PeEL 801 1$bAU-PeEL 801 2$bAU-PeEL 906 $aBOOK 912 $a9910810143003321 996 $aCode Halos$94118327 997 $aUNINA