LEADER 03395nam 2200421 450 001 9910810103203321 005 20170825091625.0 010 $a1-4985-2827-9 035 $a(CKB)3790000000536044 035 $a(MiAaPQ)EBC5153978 035 $a(EXLCZ)993790000000536044 100 $a20171218h20172017 uy 0 101 0 $aeng 135 $aurcnu|||||||| 181 $2rdacontent 182 $2rdamedia 183 $2rdacarrier 200 00$aFeminists, feminism, and advertising $esome restrictions apply /$fedited by Kim Golombisky and Peggy J. Kreshel 210 1$aLanham, Maryland :$cLexington Books,$d2017. 210 4$dİ2017 215 $a1 online resource (409 pages) $cillustrations 311 $a1-4985-2826-0 320 $aIncludes bibliographical references at the end of each chapters and index. 327 $aAcknowledgments -- Introductory remarks on the advertising business and a community of feminist scholars making advertising their business / Peggy Kreshel -- Histories of feminists, feminisms, and advertising -- Women versus brands : sexist advertising and gender stereotypes motivate / Jacqueline Lambiase, Carolyn Bronstein, and Catherine A. Coleman -- The entangled politics of feminists, feminism, advertising, and beauty : a historical perspective / Dara Persis Murray -- "Don't you love being a woman?" : advertising, empowerment, and the women's movement / Ann Marie Nicolosi -- Encoding : feminist critiques of advertising professionals and practices -- Black women and advertising ethics : a womanist perspective / Joanna L. Jenkins -- "What's wrong, you can't take a joke?" : advertisers' defenses of images of violence against women in their ads, 1979-1989 / Juliet Dee -- Exceptional exemplars : practitioners' perspectives on ads that communicate effectively with women and men / Kasey Windels -- The creative career dilemma : no wonder ad women are mad women / Karen L. Mallia -- Exporting gender bias : Anglo-American echoes in Swedish advertising creative departments / Jean M. Grow -- Decoding : feminist analyses of intersectional advertising audiences -- Engaging in consumer citizenship : latina audiences and advertising in women's ethnic magazines / Jillian M. Ba?ez -- "You get a very conflicting view" : postfeminism, contradiction, and women of color's responses to representations of women in advertisements / Leandra H. Herna?ndez -- Social exclusion and gay consumers' boycott and buycott decisions / Wanhsiu Sunny Tsai and Xiaoqi Han -- Professional development : historiography and biography -- The curious story of home economics' contribution to women's careers in advertising, 1940s to 1960s / Kimberly Wilmot Voss -- A woman's place : career success and early twentieth century women's advertising clubs / Jeanie E. Wills -- Closing arguments : a feminist education for advertising students / Kim Golombisky -- About the editors and contributors. 606 $aAdvertising$xHistory 606 $aWomen in advertising$xHistory 615 0$aAdvertising$xHistory. 615 0$aWomen in advertising$xHistory. 676 $a305.420973 702 $aGolombisky$b Kim 702 $aKreshel$b Peggy J$g(Peggy Jean),$f1953- 801 0$bMiAaPQ 801 1$bMiAaPQ 801 2$bMiAaPQ 906 $aBOOK 912 $a9910810103203321 996 $aFeminists, feminism, and advertising$94056562 997 $aUNINA