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100   $a20050729d2006      uy         0
101 0 $aeng
135   $aurnn#---|u||u
181   $ctxt
182   $cc
183   $acr
200 10$aFlavor of the month$b[electronic resource] $ewhy smart people fall for fads /$fJoel Best
205   $a1st ed.
210   $aBerkeley $cUniversity of California Press$dc2006
215   $a1 online resource (214 p.)
300   $aDescription based upon print version of record.
311 0 $a0-520-24626-8 
320   $aIncludes bibliographical references and index.
327   $tFront matter --$tContents --$tAcknowledgments --$t1. The Illusion Of Diffusion --$t2. Why We Embrace Novelties: Conditions That Foster Institutional Fads --$t3. The Fad Cycle: Emerging --$t4. The Fad Cycle: Surging --$t5. The Fad Cycle: Purging --$t6. Fad Dynamics --$t7. Becoming Fad-Proof --$tNotes --$tReferences --$tIndex
330   $aWhile fads such as hula hoops or streaking are usually dismissed as silly enthusiasms, trends in institutions such as education, business, medicine, science, and criminal justice are often taken seriously, even though their popularity and usefulness is sometimes short-lived. Institutional fads such as open classrooms, quality circles, and multiple personality disorder are constantly making the rounds, promising astonishing new developments-novel ways of teaching reading or arithmetic, better methods of managing businesses, or improved treatments for disease. Some of these trends prove to be lasting innovations, but others-after absorbing extraordinary amounts of time and money-are abandoned and forgotten, soon to be replaced by other new schemes. In this pithy, intriguing, and often humorous book, Joel Best-author of the acclaimed Damned Lies and Statistics-explores the range of institutional fads, analyzes the features of our culture that foster them, and identifies the major stages of the fad cycle-emerging, surging, and purging. Deconstructing the ways that this system plays into our notions of reinvention, progress, and perfectibility, Flavors of the Month examines the causes and consequences of fads and suggests ways of fad-proofing our institutions.
606   $aSocial institutions
606   $aFads$xSocial aspects
606   $aDiffusion of innovations
610   $aacademia trends.
610   $aamerican culture.
610   $aanthropology.
610   $abusiness management.
610   $abusiness.
610   $acreative thinking.
610   $acreativity.
610   $acriminal justice.
610   $acritical thinking.
610   $adecision making.
610   $aemerging fads.
610   $afad cycle.
610   $afads.
610   $ahealthcare.
610   $ainnovation.
610   $ainstitutional fads.
610   $amedia.
610   $amedicine.
610   $anew ideas.
610   $anonfiction.
610   $aopen classrooms.
610   $apedagogy fads.
610   $aperfectibility.
610   $apop culture.
610   $apopular culture.
610   $aprogress.
610   $apsychology.
610   $apurging.
610   $aquality circles.
610   $areinvention.
610   $ashort term popularity.
610   $asocial criticism.
610   $asocial sciences.
610   $asociology.
610   $asurging.
610   $atrends.
615  0$aSocial institutions.
615  0$aFads$xSocial aspects.
615  0$aDiffusion of innovations.
676   $a306
700   $aBest$b Joel$0477506
801  0$bMiAaPQ
801  1$bMiAaPQ
801  2$bMiAaPQ
906   $aBOOK
912   $a9910810055703321
996   $aFlavor of the month$93967401
997   $aUNINA