LEADER 03037nam 2200493 450 001 9910809913203321 005 20230814231314.0 010 $a1-60235-978-4 035 $a(CKB)4100000007878013 035 $a(MiAaPQ)EBC5744027 035 $a(EXLCZ)994100000007878013 100 $a20190427d2018 uy 0 101 0 $aeng 135 $aurcnu|||||||| 181 $ctxt$2rdacontent 182 $cc$2rdamedia 183 $acr$2rdacarrier 200 00$aType matters $ethe rhetoricity of letter forms /$fedited by Christopher Scott Wyatt and Danielle Nicole DeVoss 205 $aFirst edition. 210 1$aAnderson, South Carolina :$cParlor Press,$d[2018] 210 4$dİ2018 215 $a1 online resource (413 pages) 225 1 $aVisual rhetoric 311 $a1-60235-973-3 320 $aIncludes bibliographical references and indexes. 327 $aOn type and typographic anatomy / C. S. Wyatt -- Type reveals culture: a defense of "bad" type / Garrett W. Nichols -- "Give us back our serifs": the cultural rhetoric of rage against the [new] Google logo / Philip Rice -- The development of typeface personas and the consequences of perceived identities / Heather Noel Turner -- Nostalgia for handwriting: the rhetoric of comics lettering / Aaron Kashtan -- "All your font are belong to us": gaming in the late age of print / Elizabeth J. Fleitz -- Why I hate Times New Roman, and other confessions of a creative-critical scholar / Ames Hawkins -- Why bookerly isn't (and why that's not such a terrible thing) / John Logie -- Jan Tschichold's renunciation of die neue typographie: the anatomy and ethics of a typographical reversal / David Bedsole -- Typographic nationalism and the banal uniformity of imagined communities / Jake Cowan -- Logotypes in place: a visual rhetorical history of Cigar City / Meredith A. Johnson, Peter Cannon, Roxanna Palmer, Joshua M. Rea, and Tanya Zarlengo -- Font of wisdom: the vernacular rhetoric of the Serenity Prayer / William T. FitzGerald -- Standardized typography in interactive internet environments / John R. Gallagher and Rebecca Tarsa -- Kinetic typography: reinserting embodied delivery into recorded oral texts / Christal Seahorn, Diana I. Bowen, Charles Jeffery Darwin, and Dragana Djordjevic. 330 $a"Type Matters bridges the scholarship of typography and design with the field of rhetoric. Contributors address the ways in which and places where typography enacts or reveals rhetorical principles"--$cProvided by publisher. 410 0$aVisual rhetoric. 606 $aType and type-founding 606 $aGraphic design (Typography) 606 $aRhetoric 615 0$aType and type-founding. 615 0$aGraphic design (Typography) 615 0$aRhetoric. 676 $a686.2/2 702 $aWyatt$b Christopher Scott 702 $aDeVoss$b Da?nielle Nicole 801 0$bMiAaPQ 801 1$bMiAaPQ 801 2$bMiAaPQ 906 $aBOOK 912 $a9910809913203321 996 $aType matters$94118972 997 $aUNINA