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010   $a93-5479-073-9
010   $a93-5479-074-7
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035   $a(MiAaPQ)EBC6717997
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035   $a(OCoLC)1267764601
035   $a(EXLCZ)994940000000610801
100   $a20220611d2021      uy             0
101 0 $aeng
135   $aurcnu||||||||
181   $ctxt$2rdacontent
182   $cc$2rdamedia
183   $acr$2rdacarrier
200 10$aBrand wars $ecombat strategies for Indian brands /$fRajiv Gupte, Anand Limaye
205   $a1st ed.
210  1$aThousand Oaks, California :$cSAGE Publishing,$d[2021]
210  4$dİ2021
215   $a1 online resource (293 pages)
311   $a93-5479-066-6 
327   $aCover -- CONTENTS -- FOREWORD -- PREFACE -- ACKNOWLEDGEMENTS -- INTRODUCTION -- 1 ADVANTAGE COVID -- 2 VOCAL FOR LOCAL -- 3 BRAND COMBAT MODEL -- 4 BUILDING BRANDS -- 5 BRANDING IN TURBULENT TIMES -- 6 GRAND STRATEGY -- 7 BATTLEFIELD MODEL -- 8 SUSTAINING COMPETITIVE ADVANTAGE -- 9 BUILDING FRONTIERS -- 10 GETTING THE ACT RIGHT -- 11 MEANS-END THEORY AND START-UPS -- 12 CHINA PLUS ONE -- SUGGESTED READINGS -- ABOUT THE AUTHORS.
330   $aA book that proposes cunning competitive strategies for Indian brands to sustain against odds.
606   $aBranding (Marketing)
615  0$aBranding (Marketing)
676   $a658.827
700   $aGupte$b Rajiv$01656036
702   $aLimaye$b Anand
801  0$bMiAaPQ
801  1$bMiAaPQ
801  2$bMiAaPQ
906   $aBOOK
912   $a9910809884303321
996   $aBrand wars$94008673
997   $aUNINA