LEADER 02666oam 2200373z- 450 001 9910809863203321 005 20210112185241.0 010 $a1-4950-6366-6 035 $a(CKB)4100000007591845 035 $a(MiAaPQ)EBC5674390 035 $a(VLeBooks)9781495063664 035 $a(EXLCZ)994100000007591845 100 $a20190630c2016uuuu -u- - 101 0 $aeng 135 $aur||||||||||| 200 $aMusic 4.1: a survival guide for making music in the Internet age 210 $cHal Leonard 215 $a1 online resource (240 p.) 225 $aMusic pro guides 311 $a1-4950-4521-8 327 $aThe life stages of the music industry -- How the music world has changed -- The new music industry -- The new masters of the domain -- The new marketing : part 1 -- The new marketing : part 2 -- Marketing with social media -- Social media management -- Making money in today's music world -- The new distribution -- The new publishing paradigm -- When music is your product -- Monetizing video views -- The music 4.1 rules for survival -- Living in music 4.1. 330 $aToday's music industry is constantly changing at a dizzying pace, and this Music 4.1: A Survival Guide for Making Music in the Internet Age is fully equipped to help you navigate it. Written for artists overwhelmed by the seemingly endless options of the quickly evolving Internet, this is the only book that offers a comprehensive strategy for online success. In Music 4.1 , Bobby Owsinski includes an in-depth look at the economics of streaming music, with the real information about royalties that distributors and record labels don't want you to know and that simply can't be found anywhere else. The book also looks at how revenue is generated from YouTube and other video streaming services, and it provides techniques for optimizing both videos and channels for maximum success. Also included are lists of effective tips (both high- and low-tech) and checklists with every chapter, as well as a reference list of online tools for inexpensive music and merchandise distribution, sales, marketing, and promotion. With fresh interviews from several of today's successful music industry innovators, Music 4.1 reveals new and proven pathways to success in the new paradigm of the modern music world. 606 $aInternet marketing 606 $aMusic and the Internet 606 $aMusic trade 615 0$aInternet marketing 615 0$aMusic and the Internet 615 0$aMusic trade 676 $a780.688 700 $aOwsinski$b Bobby$01616541 906 $aBOOK 912 $a9910809863203321 996 $aMusic 4.1$93947274 997 $aUNINA