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100   $a20050623d2006      uy         0
101 0 $aeng
135   $aurcn|||||||||
181   $ctxt
182   $cc
183   $acr
200 10$aExcel for marketing managers$b[electronic resource] /$fIvana Taylor and Bill Jelen
210   $aUniontown, Ohio $cHoly Macro! Books$dc2006
215   $a1 online resource (195 p.)
225 1 $aExcel for Professionals series
300   $aIncludes index.
311   $a1-306-13593-1 
311   $a1-932802-13-4 
327   $aFront Cover; Title Page; Table of Contents; Dedications; Acknowledgements; About the Authors; What's in This Book and What Isn't?; How to Use Excel to Become a Marketing Genius; Excel-lent Beginnings; Time-saving Tricks; Formulas 101; I'm the Marketing Manager - Now What?; Compiling Your Survey Data; Strategy Development; Disciplining Data; Competitive Analysis: Moving from Data to Information; Building Your Case: Presenting and Reporting Your Data; The Marketing Mix: Build an Irresistible Offering; Trade Shows: Make the Most of them; Measurement: Key to Market Management; Not Really the End
327   $aIndex Back Cover
330   $aThe most powerful Microsoft Excel features that can be used to sort through data to produce meaningful marketing analyses are outlined in this manual. Marketing managers will learn the math functions to produce budgets and forecasts, and how to use survey analysis to quickly spot trends using pivot tables and other analysis tools. Ideas for launch schedules, life cycle management, and other date-related information are also presented.
410  0$aExcel for Professionals series
606   $aMarketing executives$xComputer programs
606   $aMarketing$xManagement$xData processing
615  0$aMarketing executives$xComputer programs.
615  0$aMarketing$xManagement$xData processing.
676   $a005.54
676   $a658.800285536
700   $aTaylor$b Ivana$01593740
701   $aJelen$b Bill$01086656
801  0$bMiAaPQ
801  1$bMiAaPQ
801  2$bMiAaPQ
906   $aBOOK
912   $a9910809828803321
996   $aExcel for marketing managers$93914008
997   $aUNINA