LEADER 04490nam 2200673 a 450 001 9910809762603321 005 20240314003621.0 010 $a0-203-75814-5 010 $a1-135-01650-X 035 $a(CKB)2550000001096187 035 $a(OCoLC)854569689 035 $a(CaPaEBR)ebrary10728237 035 $a(SSID)ssj0000917789 035 $a(PQKBManifestationID)12393353 035 $a(PQKBTitleCode)TC0000917789 035 $a(PQKBWorkID)10892435 035 $a(PQKB)10604861 035 $a(MiAaPQ)EBC1244595 035 $a(FINmELB)ELB132749 035 $a(EXLCZ)992550000001096187 100 $a20150424d2013|||| s|| | 101 0 $aeng 135 $aurcn||||||||| 181 $ctxt 182 $cc 183 $acr 200 10$aCampaigning for President : Strategy and Tactics, 2012 edition (2nd Edition)$b[electronic resource] 205 $a2nd ed. 210 $aFlorence, KY, USA$cTaylor and Francis$d20130601 210 $cTaylor and Francis 215 $a1 online resource (290 p.) 300 $aBibliographic Level Mode of Issuance: Monograph 311 $a0-415-84299-9 311 $a1-299-71514-1 327 $aCover -- Campaigning for President 2012 -- Title Page -- Copyright Page -- Table of Contents -- List of Illustrations -- Foreword -- Preface -- 1 The Election of 2012 -- Part 1 The Primaries -- 2 The Challenges Facing Obama -- 3 The Republican Primary Season: Strategic Positioning in the GOP Field -- Part 2 Money, Communication, and Issues -- 4 The Money Race: A New Era of Unlimited Funding? -- 5 Advances in Campaign Technology -- 6 Political Advertising: When More Meant Less -- 7 The Issues -- 8 Jobs and the Economy: Campaign Rhetoric and Reality -- Part 3 The General Election -- 9 Obama Campaigns for Re-election -- 10 Outside Voices: Super PACs, Parties, and Other Non-Candidate Actors -- 11 Romney for President: The Last 20th-Century Campaign -- 12 Democratic Strategy and Tactics During the General Election -- 13 Twelve for 2012: Consequential Choices by the Obama and Romney Presidential Campaigns -- Appendices -- A Timeline of the 2012 Presidential Campaign -- B Presidential and Vice-Presidential Candidates -- C Campaign Organizations and Consultants -- D 2012 Republican Primary and Caucus Results: Percentage of Vote and Delegates Won -- E General Election Results -- F Campaign Spending -- G Selected Campaign Advertisement Scripts -- H Remembering the Campaign of 2012 -- Notes on the Editor and Contributors -- Index. 330 $aIn this important and timely volume, Dennis W. Johnson has assembled an outstanding team of political scientists and political professionals to examine one of the fiercest and most closely fought presidential elections of our time. Like its predecessor on the 2008 race, Campaigning for President 2012: Strategy and Tactics focuses on political management. It is written by both campaigns and elections scholars and practitioners, who highlight the role of political consultants and campaigns while also emphasizing the strategy and tactics employed by the candidates, the national political parties, and outside interests. The contributors explore the general mood of the electorate in the 2012 election, the challenges Obama faced after his first term, the primaries, money, communication, the important issues of the election, and finally the election itself. This is the most comprehensive and broad treatment of the 2012 presidential election available. 606 $aPOLITICAL SCIENCE$2bisac 606 $aGeneral$2bisac 606 $aPresidents$xElection$y2012$zUnited States 606 $aPolitical campaigns$zUnited States 606 $aGovernment - U.S$2HILCC 606 $aLaw, Politics & Government$2HILCC 606 $aPolitical Institutions & Public Administration - U.S., Executive Branch$2HILCC 607 $aUnited States$xPolitics and government$y2009- 615 7$aPOLITICAL SCIENCE 615 7$aGeneral 615 0$aPresidents$xElection 615 0$aPolitical campaigns 615 7$aGovernment - U.S. 615 7$aLaw, Politics & Government 615 7$aPolitical Institutions & Public Administration - U.S., Executive Branch 676 $a324.9730932 700 $aJohnson$b Dennis W$0568627 702 $aJohnson$b Dennis W 801 0$bPQKB 906 $aBOOK 912 $a9910809762603321 996 $aCampaigning for President : Strategy and Tactics, 2012 edition (2nd Edition)$93921607 997 $aUNINA