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005 20200520144314.0
010   $a1-56793-322-X
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035   $a(SSID)ssj0000377068
035   $a(PQKBManifestationID)11251958
035   $a(PQKBTitleCode)TC0000377068
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035   $a(EXLCZ)992470000000001236
100   $a20070104d2007      uy         0
101 0 $aeng
135   $aurzn||||||
181   $ctxt
182   $cc
183   $acr
200 10$aMarketing matters $ea guide for health care executives /$fRichard K. Thomas, Michael Calhoun
210   $aChicago, IL $cHealth Administration  Press$dc2007
215   $axv, 151 p
225 1 $aACHE Management series
300   $aTitle from title screen.
311   $a1-56793-276-2 
320   $aIncludes bibliographical references.
327   $aIntro -- Contents -- Foreword -- Preface -- Acknowledgments -- An Introduction to Healthcare Marketing -- The Marketing Process -- Marketing Research and Planning -- The Dollars and Sense of Marketing -- Market Positioning and Strategy Development -- The Promotional Toolbox -- The Changing Marketing Paradigm -- Measuring the Effectiveness of Marketing -- Healthcare Marketing: A Survival Strategy -- About the Authors.
410  0$aManagement series (Ann Arbor, Mich.)
606   $aHospital care$xMarketing
606   $aMedical care$xMarketing
615  0$aHospital care$xMarketing.
615  0$aMedical care$xMarketing.
676   $a362.1068/8
700   $aThomas$b Richard K.$f1944-$01110364
701   $aCalhoun$b Michael$f1949-$01690209
801  0$bMiAaPQ
801  1$bMiAaPQ
801  2$bMiAaPQ
906   $aBOOK
912   $a9910809724903321
996   $aMarketing matters$94065793
997   $aUNINA