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100   $a20130226d2013      uy             0
101 0 $aeng
135   $aurun|---uuuua
181   $ctxt$2rdacontent
182   $cc$2rdamedia
183   $acr$2rdacarrier
200 10$aMeasuring the user experience $ecollecting, analyzing, and presenting usability metrics /$fTom Tullis, Bill Albert
205   $a2nd ed.
210   $aAmsterdam, Netherlands $cElsevier$dc2013
210  1$aWaltham, MA :$cElsevier,$d2013.
215   $a1 online resource (xvii, 301 pages) $ccolor illustrations
225 0 $aGale eBooks
300   $aRevised edition of: Measuring the user experience / Tom Tullis, Bill Albert. 2008.
311   $a1-299-62214-3 
311   $a0-12-415781-5 
320   $aIncludes bibliographical references and index.
327   $aBackground -- Planning -- Performance metrics -- Issues based metrics -- Self-reported metrics -- Behavioral and physiological metrics -- Combined and comparative metrics -- Special topics -- Case studies -- Ten keys to success.
330   $aMeasuring the User Experience was the first book that focused on how to quantify the user experience. Now in the second edition, the authors include new material on how recent technologies have made it easier and more effective to collect a broader range of data about the user experience. As more UX and web professionals need to justify their design decisions with solid, reliable data, Measuring the User Experience provides the quantitative analysis training that these professionals need. The second edition presents new metrics such as emotional engagement, personas, keystroke analysis, and net promoter score. It also examines how new technologies coming from neuro-marketing and online market research can refine user experience measurement, helping usability and user experience practitioners make business cases to stakeholders. The book also contains new research and updated examples, including tips on writing online survey questions, six new case studies, and examples using the most recent version of Excel. Learn which metrics to select for every case, including behavioral, physiological, emotional, aesthetic, gestural, verbal, and physical, as well as more specialized metrics such as eye-tracking and clickstream data Find a vendor-neutral examination of how to measure the user experience with web sites, digital products, and virtually any other type of product or system Discover in-depth global case studies showing how organizations have successfully used metrics and the information they revealed Companion site, www.measuringux.com, includes articles, tools, spreadsheets, presentations, and other resources to help you effectively measure the user experience
606   $aUser interfaces (Computer systems)$xMeasurement
606   $aUser interfaces (Computer systems)$xEvaluation
606   $aTechnology assessment
615  0$aUser interfaces (Computer systems)$xMeasurement.
615  0$aUser interfaces (Computer systems)$xEvaluation.
615  0$aTechnology assessment.
676   $a005.4/37
700   $aTullis$b Tom$g(Thomas)$01625758
702   $aAlbert$b Bill$g(William),
801  0$bMiFhGG
801  1$bMiFhGG
906   $aBOOK
912   $a9910809599103321
996   $aMeasuring the user experience$93961440
997   $aUNINA