LEADER 03223nam  2200613Ia 450 
001 9910809537003321
005 20200520144314.0
010   $a1-4522-8578-0
010   $a1-4522-4055-8
010   $a1-4522-4071-X
035   $a(CKB)2550000000107890
035   $a(EBL)1016393
035   $a(OCoLC)811503480
035   $a(SSID)ssj0000705375
035   $a(PQKBManifestationID)12331346
035   $a(PQKBTitleCode)TC0000705375
035   $a(PQKBWorkID)10620553
035   $a(PQKB)11102798
035   $a(MiAaPQ)EBC1016393
035   $a(OCoLC)808344301
035   $a(StDuBDS)EDZ0000085664
035   $a(EXLCZ)992550000000107890
100   $a20110725d2012      uy         0
101 0 $aeng
135   $aur|||||||||||
181   $ctxt
182   $cc
183   $acr
200 00$aLeading edge marketing research $e21st-century tools and practices /$feditors, Robert Kaden, Gerald Linda, Melvin Prince
205   $a1st ed.
210   $aThousand Oaks, Calif. $cSAGE Publications$dc2012
215   $a1 online resource (xix, 483 p.) $cill
300   $aDescription based upon print version of record.
311   $a1-322-30807-1 
311   $a1-4129-9131-5 
320   $aIncludes bibliographical references and index.
327   $aBrief Contents; Detailed Contents; Preface; Acknowledgments; PART I: Challenges to Marketing Research; 1 - New Roles for Marketing Researchers; PART II: Quantitative Marketing Research; 2 - Research ROI Analysis; 3 - Combining Data Mines and Attitude Research; 4 - The 21st Century Development of Products; 5 - Behavioral Economics; 6 - State-of-the-Science Market Segmentation; 7 - Marketing Accountability; PART III: Qualitative Marketing Research; 9 - Consumer Anthropology as a Framework for the Use of Ethnography in Market Research; 10 - Diving Deep; 11 - Crowdsourcing and Consumer Insights
327   $aPART IV: Customer Motivation12 - Understanding Consumer Emotions; 13 - Neuroimaging and Marketing Research; 14 - Using Empathy and Narrative to Ignite Research; 15 - Standing Waves; PART V: Marketing Research Industry Trends; 16 - Mixed Methods in Marketing Research; 17-Kaden-46766; 17 - Improving a Firm's Financial Performance Using Advanced Analytical Insights; 18 - Panel Online Survey and Research Quality; 19 - RFID in Research; 20 - Is the Future in Their Hands?; EPILOGUE: The Futures of Marketing Research; References; Index; About the Editors; About the Contributors
330 8 $aDesigned for advanced business students, marketing research academics, practitioners and consultants, this text provides guidance on how to master, apply, and disseminate knowledge of recent innovative developments in marketing research.
606   $aMarketing research
606   $aConsumption (Economics)$xResearch
615  0$aMarketing research.
615  0$aConsumption (Economics)$xResearch.
676   $a658.8/3
701   $aKaden$b Robert J$01606413
701   $aLinda$b Gerald$01606414
701   $aPrince$b Melvin$0871706
801  0$bMiAaPQ
801  1$bMiAaPQ
801  2$bMiAaPQ
906   $aBOOK
912   $a9910809537003321
996   $aLeading edge marketing research$93932203
997   $aUNINA