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010   $a9781452285788
010   $a1452285780
010   $a9781452240558
010   $a1452240558
010   $a9781452240718
010   $a145224071X
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035   $a(EBL)1016393
035   $a(OCoLC)811503480
035   $a(SSID)ssj0000705375
035   $a(PQKBManifestationID)12331346
035   $a(PQKBTitleCode)TC0000705375
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100   $a20110725d2012      uy         0
101 0 $aeng
135   $aur|||||||||||
181   $ctxt
182   $cc
183   $acr
200 00$aLeading edge marketing research $e21st-century tools and practices /$feditors, Robert Kaden, Gerald Linda, Melvin Prince
205   $a1st ed.
210   $aThousand Oaks, Calif. $cSAGE Publications$dc2012
215   $a1 online resource (xix, 483 p.) $cill
300   $aDescription based upon print version of record.
311 08$a9781322308074 
311 08$a1322308071 
311 08$a9781412991315 
311 08$a1412991315 
320   $aIncludes bibliographical references and index.
327   $aBrief Contents; Detailed Contents; Preface; Acknowledgments; PART I: Challenges to Marketing Research; 1 - New Roles for Marketing Researchers; PART II: Quantitative Marketing Research; 2 - Research ROI Analysis; 3 - Combining Data Mines and Attitude Research; 4 - The 21st Century Development of Products; 5 - Behavioral Economics; 6 - State-of-the-Science Market Segmentation; 7 - Marketing Accountability; PART III: Qualitative Marketing Research; 9 - Consumer Anthropology as a Framework for the Use of Ethnography in Market Research; 10 - Diving Deep; 11 - Crowdsourcing and Consumer Insights
327   $aPART IV: Customer Motivation12 - Understanding Consumer Emotions; 13 - Neuroimaging and Marketing Research; 14 - Using Empathy and Narrative to Ignite Research; 15 - Standing Waves; PART V: Marketing Research Industry Trends; 16 - Mixed Methods in Marketing Research; 17-Kaden-46766; 17 - Improving a Firm's Financial Performance Using Advanced Analytical Insights; 18 - Panel Online Survey and Research Quality; 19 - RFID in Research; 20 - Is the Future in Their Hands?; EPILOGUE: The Futures of Marketing Research; References; Index; About the Editors; About the Contributors
330 8 $aDesigned for advanced business students, marketing research academics, practitioners and consultants, this text provides guidance on how to master, apply, and disseminate knowledge of recent innovative developments in marketing research.
606   $aMarketing research
606   $aConsumption (Economics)$xResearch
615  0$aMarketing research.
615  0$aConsumption (Economics)$xResearch.
676   $a658.8/3
701   $aKaden$b Robert J$01606413
701   $aLinda$b Gerald$01606414
701   $aPrince$b Melvin$0871706
801  0$bMiAaPQ
801  1$bMiAaPQ
801  2$bMiAaPQ
906   $aBOOK
912   $a9910809537003321
996   $aLeading edge marketing research$93932203
997   $aUNINA