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100   $a20170508h20172017  uy             0
101 0 $aeng
135   $aurcnu||||||||
181   $2rdacontent
182   $2rdamedia
183   $2rdacarrier
200 10$aMarketing scales handbook$iMulti-item measures for consumer insight research$hVolume 9 /$fGordon C. Bruner II
210  1$aFort Worth, Texas :$cGCBII Productions, LLC,$d2017.
210  4$dİ2017
215   $a1 online resource (676 pages)
311   $a1-5425-4724-5 
311   $a0-692-84593-3 
320   $aIncludes bibliographical references and index.
606   $aMarketing research$xStatistical methods$vHandbooks, manuals, etc
615  0$aMarketing research$xStatistical methods
676   $a658.827
700   $aBruner$b Gordon C.$cII.,$0116191
801  0$bMiAaPQ
801  1$bMiAaPQ
801  2$bMiAaPQ
906   $aBOOK
912   $a9910809489603321
996   $aMarketing scales handbook$9418449
997   $aUNINA