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100   $a20151210h20162016  uy             0
101 0 $aeng
135   $aur|n|---|||||
181   $ctxt
182   $cc
183   $acr
200 10$aGlobal advertising in a global culture /$fThomas H. P. Gould
210  1$aLanham, [Maryland] :$cRowman & Littlefield,$d2016.
210  4$dİ2016
215   $a1 online resource (251 p.)
300   $aIncludes index.
311   $a0-8108-8643-X 
327   $aTitle Page; Preface; Acknowledgments; Introduction; Global History of Advertising: Part 1, before 1993; Global History of Advertising: Part 2, since 1993; Culture Transfer at Web Speed; Individualism in an Apps and Culture World; Apps and the Small Screen TV; Individualism and the Rise of the Global Consumer; Online Advertising and Risk, Elitism, and Gender; Children Consumed by Convergence via Apps; Education and Porous Cultural Borders; The Future of E-advertising; One World Agency; Index; About the Author
330   $aGould explores the commercial and cultural underpinnings of advertising-and how this form of communication is evolving into a platform for change at the individual, social, and even political levels.
606   $aAdvertising$xHistory
606   $aInternet advertising
606   $aGlobalization$xSocial aspects
606   $aCulture and globalization
615  0$aAdvertising$xHistory.
615  0$aInternet advertising.
615  0$aGlobalization$xSocial aspects.
615  0$aCulture and globalization.
676   $a659.1
700   $aGould$b Thomas H. P.$f1953-$01685115
801  0$bMiAaPQ
801  1$bMiAaPQ
801  2$bMiAaPQ
906   $aBOOK
912   $a9910809218403321
996   $aGlobal advertising in a global culture$94108661
997   $aUNINA