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024 7 $a10.5040/9781472541901
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035   $a(EBL)1274349
035   $a(OCoLC)893336205
035   $a(SSID)ssj0000916713
035   $a(PQKBManifestationID)12430643
035   $a(PQKBTitleCode)TC0000916713
035   $a(PQKBWorkID)10877879
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035   $a(MiAaPQ)EBC1274349
035   $a(OCoLC)852898361
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100   $a20140929d2013      uy         0
101 0 $aeng
135   $aur|n|---|||||
181   $ctxt
182   $cc
183   $acr
200 10$aCorporate discourse /$fRuth Breeze
210  1$aLondon :$cBloomsbury Academic, An imprint of Bloomsbury Publishing Plc,$d2013.
215   $a1 online resource (217 p.)
225 0 $aBloomsbury Discourse
300   $aDescription based upon print version of record.
311   $a1-4742-2287-0 
311   $a1-4411-2718-6 
320   $aIncludes bibliographical references and index.
327   $aIntroduction -- 1. The Corporation and its Stakeholders: Identity, Action, Interaction -- 2. Approaches to Corporate Discourse -- 3. Communicating with Employees -- 4. Communicating with Investors -- 5. Communicating with the World: Advertising Discourses -- 6. Communicating with the World: Websites, Reviews, Sponsorship -- 7. Interpreting Corporate Discourse -- Bibliography -- Index.
330   $a"Corporate discourse examines business communication practices from a discourse perspective, looking in detail at the ways in which corporations around the world communicate with individuals, with other collective entities and with the world at large. It is concerned with understanding how language works in business contexts and how corporate identity and personal and professional relationships are configured through discourse. Using a range of analytical techniques to examine different forms of textual evidence from companies operating in many sectors, this book maps out current developments in corporate discourse against the complex background of globalization."--Bloomsbury Publishing.
410  0$aBloomsbury Discourse
606   $aBusiness communication
606   $2Semantics, discourse analysis, etc
615  0$aBusiness communication.
676   $a659.2/85
700   $aBreeze$b Ruth$01596566
801  0$bUtOrBLW
801  1$bUtOrBLW
906   $aBOOK
912   $a9910809208403321
996   $aCorporate discourse$93917968
997   $aUNINA