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101 0 $aeng
135   $aur|n|---|||||
181   $ctxt$2rdacontent
182   $cc$2rdamedia
183   $acr$2rdacarrier
200 04$aThe idea of political marketing /$fNicholas J. O'Shaughnessy, editor ; Stephan C.M. Henneberg, associate editor
205   $a1st ed.
210  1$aWestport, Conn. :$cPraeger,$d2002.
210  2$aLondon :$cBloomsbury Publishing,$d2024
215   $a1 online resource (xxi, 258 pages) $cillustrations
225 1 $aPraeger series in political communication
300   $aDescription based upon print version of record.
311   $a0-275-97595-9 
320   $aIncludes bibliographical references (p. [221]-241) and index.
327   $aContents; Series Foreword; Introduction; The Idea of Political Marketing; 1 Considerations on Market Analysis for Political Parties; 2 Social- Psychological, Economic and Marketing Models of Voting Behaviour Compared; 3 Market Analogies, the Marketing of Labour and the Origins of New Labour; 4 Kirchheimer's Catch-all Party: A Reinterpretation in Marketing Terms; 5 Understanding Political Marketing; 6 Conceptualising Political Marketing: A Framework for Election- Campaign Analysis; 7 Political Marketing and the Aestheticisation of Politics: Modern Politics and Postmodern Trends; 8 The Marketing of Political Marketing; Bibliography; Index; About the Editors and Contributors
410  0$aPraeger series in political communication.
606   $aCampaign management
606   $aMarketing$xPolitical aspects
615  0$aCampaign management.
615  0$aMarketing$xPolitical aspects.
676   $a324.7
701   $aO'Shaughnessy$b Nicholas J.$f1954-$0621449
701   $aHenneberg$b Stephan C. M$01596547
801  0$bDLC
801  1$bDLC
801  2$bDLC
906   $aBOOK
912   $a9910809205403321
996   $aThe idea of political marketing$93917941
997   $aUNINA