LEADER 02084nam 2200481 450 001 9910149168503321 005 20230801231654.0 010 $a1-84621-114-X 035 $a(CKB)2670000000521853 035 $a(EBL)1620876 035 $a(SSID)ssj0001407616 035 $a(PQKBManifestationID)11733070 035 $a(PQKBTitleCode)TC0001407616 035 $a(PQKBWorkID)11410853 035 $a(PQKB)11002821 035 $a(MiAaPQ)EBC1620876 035 $a(EXLCZ)992670000000521853 100 $a20140102d2012 uy 0 101 0 $aeng 135 $aur|n|---||||| 181 $ctxt 182 $cc 183 $acr 200 10$aCandy-coated marketing /$fSheena Horgan 210 1$aCork, Ireland :$cNuBooks,$d2012. 210 4$dİ2012 215 $a1 online resource (73 p.) 300 $aDescription based upon print version of record. 311 $a1-84621-113-1 320 $aIncludes bibliographical references. 327 $aCopyright Page; 1: Introduction; 2: Consumer Marketing in the 21st Century; 3: Paranoid & Permissive Parents; 4: Consumer Cottonwool Kids; 5: Can Candy-Coated Marketing be Rationed?; References; About the Author; About Oak Tree Press; Nubooks 330 $a This eBook is the embodiment of a conviction that: Ethical marketing is good for business; Just as marketing for a social goal need not rule out a commercial one, marketing to children and a commercial focus are not mutually exclusive; and By taking 'collective responsibility', brands and marketers can, and should, be making a positive difference to modern childhood. Candy-coated Marketing portrays marketing to children as a widespread and often inappropriate business practice, but it also corroborates marketing's ability to evoke and elicit change. Ult 606 $aMarketing 615 0$aMarketing. 676 $a658.8 700 $aHorgan$b Sheena$01372512 801 0$bMiAaPQ 801 1$bMiAaPQ 801 2$bMiAaPQ 906 $aBOOK 912 $a9910149168503321 996 $aCandy-coated marketing$93403430 997 $aUNINA LEADER 03565nam 22006375 450 001 9910252701803321 005 20240724122700.0 010 $a9781349951604 010 $a1349951609 024 7 $a10.1057/978-1-349-95160-4 035 $a(CKB)4340000000061912 035 $a(MiAaPQ)EBC4901898 035 $a(DE-He213)978-1-349-95160-4 035 $a(Perlego)3499757 035 $a(EXLCZ)994340000000061912 100 $a20170706d2017 u| 0 101 0 $aeng 135 $aurcnu|||||||| 181 $2rdacontent 182 $2rdamedia 183 $2rdacarrier 200 10$aSociology, Science, and the End of Philosophy $eHow Society Shapes Brains, Gods, Maths, and Logics /$fby Sal Restivo 205 $a1st ed. 2017. 210 1$aLondon :$cPalgrave Macmillan UK :$cImprint: Palgrave Macmillan,$d2017. 215 $a1 online resource (370 pages) 311 08$a9781349951598 311 08$a1349951595 320 $aIncludes bibliographical references at the end of each chapters and index. 327 $aPrologue, Part 1. Requiem for Plato and the Gods -- Prologue, Part 2. The Postmodern Context -- Chapter 1. The Science of Society -- Chapter 2. What about the Gene and What about the Brain? -- Chapter 3. The Social Lives of Minds and Brains -- Chapter 4. Thinking Machines -- Chapter 5. God and Society -- Chapter 6. The Social Construction of Mathematics -- Chapter 7. What Can a Sociologist Say about Logic? -- Chapter 8. Conclusion -- Appendix 1. Moments in the History of the Science of Society -- Appendix 2. Modelling the Social Brain. 330 $aThis book offers a unique analysis of how ideas about science and technology in the public and scientific imaginations (in particular about maths, logic, the gene, the brain, god, and robots) perpetuate the false reality that values and politics are separate from scientific knowledge and its applications. These ideas are reinforced by cultural myths about free will and individualism. Restivo makes a compelling case for a synchronistic approach in the study of these notoriously 'hard' cases, arguing that their significance reaches far beyond the realms of science and technology, and that their sociological and political ramifications are of paramount importance in our global society. This innovative work deals with perennial problems in the social sciences, philosophy, and the history of science and religion, and will be of special interest to professionals in these fields, as well as scholars of science and technology studies.<. 606 $aScience$xSocial aspects 606 $aSociology 606 $aScience$xPhilosophy 606 $aKnowledge, Sociology of 606 $aSocial sciences$xPhilosophy 606 $aScience and Technology Studies 606 $aSociological Theory 606 $aPhilosophy of Science 606 $aSociology of Knowledge and Discourse 606 $aSocial Philosophy 615 0$aScience$xSocial aspects. 615 0$aSociology. 615 0$aScience$xPhilosophy. 615 0$aKnowledge, Sociology of. 615 0$aSocial sciences$xPhilosophy. 615 14$aScience and Technology Studies. 615 24$aSociological Theory. 615 24$aPhilosophy of Science. 615 24$aSociology of Knowledge and Discourse. 615 24$aSocial Philosophy. 676 $a190 700 $aRestivo$b Sal$4aut$4http://id.loc.gov/vocabulary/relators/aut$050146 906 $aBOOK 912 $a9910252701803321 996 $aSociology, Science, and the End of Philosophy$92536516 997 $aUNINA LEADER 05353nam 2200733 a 450 001 9910809193103321 005 20200520144314.0 010 $a9786613446336 010 $a9781119945789 010 $a111994578X 010 $a9781283446334 010 $a1283446332 010 $a9781119945482 010 $a1119945488 010 $a9781119945475 010 $a111994547X 035 $a(CKB)2550000000079784 035 $a(EBL)847490 035 $a(OCoLC)774279000 035 $a(SSID)ssj0000590494 035 $a(PQKBManifestationID)11369494 035 $a(PQKBTitleCode)TC0000590494 035 $a(PQKBWorkID)10671638 035 $a(PQKB)10297468 035 $a(MiAaPQ)EBC847490 035 $a(Au-PeEL)EBL847490 035 $a(CaPaEBR)ebr10529296 035 $a(CaONFJC)MIL344633 035 $a(OCoLC)785777895 035 $a(PPN)175833702 035 $a(Perlego)999841 035 $a(EXLCZ)992550000000079784 100 $a20111024d2012 uy 0 101 0 $aeng 135 $aur|n|---||||| 181 $ctxt 182 $cc 183 $acr 200 10$aFoundations of risk analysis /$fTerje Aven 205 $a2nd ed. 210 $aHoboken, N.J. $cWiley$d2012 215 $a1 online resource (229 p.) 300 $aDescription based upon print version of record. 311 08$a9781119966975 311 08$a1119966973 320 $aIncludes bibliographical references and index. 327 $aFOUNDATIONS OF RISK ANALYSIS; Contents; Preface to the second edition; Preface to the first edition; 1 Introduction; 1.1 The importance of risk and uncertainty assessments; 1.2 The need to develop a proper risk analysis framework; Bibliographic notes; 2 Common thinking about risk and risk analysis; 2.1 Accident risk; 2.1.1 Accident statistics; 2.1.2 Risk analysis; 2.1.3 Reliability analysis; 2.2 Economic risk; 2.2.1 General definitions of economic risk in business and project management; 2.2.2 A cost risk analysis; 2.2.3 Finance and portfolio theory 327 $a2.2.4 Treatment of risk in project discounted cash flow analysis2.3 Discussion and conclusions; 2.3.1 The classical approach; 2.3.2 The Bayesian paradigm; 2.3.3 Economic risk and rational decision-making; 2.3.4 Other perspectives and applications; 2.3.5 Conclusions; Bibliographic notes; 3 How to think about risk and risk analysis; 3.1 Basic ideas and principles; 3.1.1 Background knowledge; 3.1.2 Models and simplifications in probability considerations; 3.1.3 Observable quantities; 3.2 Economic risk; 3.2.1 A simple cost risk example; 3.2.2 Production risk; 3.2.3 Business and project management 327 $a3.2.4 Investing money in a stock market3.2.5 Discounted cash flow analysis; 3.3 Accident risk; 3.4 Discussion; Bibliographic notes; 4 How to assess uncertainties and specify probabilities; 4.1 What is a good probability assignment?; 4.1.1 Criteria for evaluating probabilities; 4.1.2 Heuristics and biases; 4.1.3 Evaluation of the assessors; 4.1.4 Standardization and consensus; 4.2 Modeling; 4.2.1 Examples of models; 4.2.2 Discussion; 4.3 Assessing uncertainty of Y; 4.3.1 Assignments based on classical statistical methods; 4.3.2 Analyst judgments using all sources of information 327 $a4.3.3 Formal expert elicitation4.3.4 Bayesian analysis; 4.4 Uncertainty assessments of a vector X; 4.4.1 Cost risk; 4.4.2 Production risk; 4.4.3 Reliability analysis; 4.5 Discussion; 4.5.1 Risk analysis and science; 4.5.2 Probability and utility; 4.5.3 Probability and knowledge; 4.5.4 Probability models; 4.5.5 Firm and vague probabilities; 4.5.6 The need for seeing beyond probabilities; 4.5.7 Interval (imprecise) probabilities; 4.5.8 Example of interval (imprecise) probabilities in a risk analysis setting; 4.5.9 Possibility theory 327 $a4.5.10 Example of interval (imprecise) probabilities in a risk analysis context using possibility theory4.5.11 Final comments; Bibliographic notes; 5 How to use risk analysis to support decision-making; 5.1 What is a good decision?; 5.1.1 Features of a decision-making model; 5.1.2 Decision-support tools; 5.1.3 Discussion; 5.2 Some examples; 5.2.1 Accident risk; 5.2.2 Scrap in place or complete removal of plant; 5.2.3 Production system; 5.2.4 Reliability target; 5.2.5 Health risk; 5.2.6 Warranties; 5.2.7 Offshore development project; 5.2.8 Risk assessment: National sector 327 $a5.2.9 Multi-attribute utility example 330 $aFoundations of Risk Analysis presents the issues core to risk analysis - understanding what risk means, expressing risk, building risk models, addressing uncertainty, and applying probability models to real problems. The author provides the readers with the knowledge and basic thinking they require to successfully manage risk and uncertainty to support decision making. This updated edition reflects recent developments on risk and uncertainty concepts, representations and treatment. New material in Foundations of Risk Analysis includes: An up to 606 $aRisk assessment$xStatistical methods 615 0$aRisk assessment$xStatistical methods. 676 $a519.5 700 $aAven$b T$g(Terje)$0878124 801 0$bMiAaPQ 801 1$bMiAaPQ 801 2$bMiAaPQ 906 $aBOOK 912 $a9910809193103321 996 $aFoundations of risk analysis$91977960 997 $aUNINA