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005 20200520144314.0
010   $a9786612685972
010   $a9781118081594
010   $a1118081595
010   $a9781282685970
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035   $a(FINmELB)ELB179109
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100   $a20100601d2010      uy         0
101 0 $aeng
135   $aurcn|||||||||
181   $ctxt
182   $cc
183   $acr
200 10$aGoogle Analytics /$fJerri Ledford, Joe Teixeira and Mary E. Tyler
205   $a3rd ed.
210   $aIndianapolis, Ind. $cWiley Pub., Inc.$d2010
215   $a1 online resource (435 p.)
300   $aIncludes index.
311 08$a9780470531280 
311 08$a0470531282 
320   $aIncludes bibliographical references and index.
327   $apt. 1. Getting started with Google Analytics -- pt. 2. Analytics and site statistics : concepts and methods -- pt. 3. Advanced implementation -- pt. 4. The reports.
330   $aGet the most out of the free Google Analytics service-and get more customers Google Analytics allows you to discover vital information about how end users interact with their Web sites by collecting vital data and providing tools to analyze it, with the intention of improving the end-user experience and, ultimately converting users into customers. This indispensable guide delves into the latest updates to the newest version of Google Analytics-3.0-and explains the concepts behind this amazing free tool. You'll discover what information to track, how to choose the right goals
606   $aInternet searching$xStatistical services
606   $aWeb usage mining$xComputer programs
606   $aInternet users$xStatistics$xData processing
615  0$aInternet searching$xStatistical services.
615  0$aWeb usage mining$xComputer programs.
615  0$aInternet users$xStatistics$xData processing.
676   $a658.872
676   $a658.87202854678
700   $aLedford$b Jerri L$01606580
701   $aTeixeira$b Joe$01606581
701   $aTyler$b Mary E.$f1970-$01606582
801  0$bMiAaPQ
801  1$bMiAaPQ
801  2$bMiAaPQ
906   $aBOOK
912   $a9910809188303321
996   $aGoogle Analytics$93932455
997   $aUNINA