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035   $a(EBL)1936760
035   $a(OCoLC)903856565
035   $a(CaBNVSL)swl00404702
035   $a(Au-PeEL)EBL1936760
035   $a(CaPaEBR)ebr11022271
035   $a(CaSebORM)9781606498187
035   $a(MiAaPQ)EBC1936760
035   $a(EXLCZ)993710000000348507
100   $a20150221d2015      fy             0
101 0 $aeng
135   $aur|n|---|||||
181   $2rdacontent
182   $2rdamedia
183   $2rdacarrier
200 13$aAn introduction to survey research /$fErnest L. Cowles and Edward Nelson
205   $aFirst edition.
210  1$aNew York, New York (222 East 46th Street, New York, NY 10017) :$cBusiness Expert Press,$d2015.
215   $a1 online resource (216 p.)
225 1 $aQuantitative approaches to decision making collection,$x2163-9582
300   $aDescription based upon print version of record.
311   $a1-60649-818-5 
320   $aIncludes bibliographical references (pages 181-191) and index.
327   $a1. Introduction -- 2. Probability sampling -- 3. Total survey error -- 4. Factors to consider when thinking about surveys -- 5. Modes of survey delivery -- 6. Writing good questions -- 7. Carrying out the survey -- 8. Presenting survey results -- Notes -- References -- Index.
330 3 $aThis book is an introduction to survey research for those who want an overview of the survey process. It is intended to describe fundamental survey components to help both students and managers understand and use surveys effectively and avoid the pitfalls stemming from bad survey construction and inappropriate methods. We begin by talking about how best to identify the information needed and the best approach to get that information. We then discuss the processes commonly involved in conducting a survey including the value of both obtaining a representative sample and dealing with the types of errors that can distort results. Next, each chapter focuses on one of the key components of constructing and carrying out a survey, including the elements to consider when developing a survey, the modes of survey delivery, writing good questions, conducting the survey, and presenting the results. Each chapter concludes with a summary of important points contained in the chapter and an annotated set of references indicating where readers can go for more information on chapter topics.
410  0$aQuantitative approaches to decision making collection.$x2163-9582
606   $aSocial surveys
610   $aethical issues
610   $ainternet surveys
610   $ainterviewer training
610   $amailed surveys
610   $amixed-mode surveys
610   $asampling, survey
610   $asurvey construction
610   $atelephone surveys
610   $aweb surveys
615  0$aSocial surveys.
676   $a300.723
700   $aCowles$b Ernest L.$01619806
702   $aNelson$b Edward.
801  0$bMiAaPQ
801  1$bMiAaPQ
801  2$bMiAaPQ
906   $aBOOK
912   $a9910809162803321
996   $aAn introduction to survey research$93952239
997   $aUNINA