LEADER 03838nam 2200697Ia 450 001 9910808867903321 005 20200520144314.0 010 $a1-283-16446-9 010 $a9786613164469 010 $a0-8203-3758-7 024 7 $a2027/heb34638 035 $a(CKB)2550000000040843 035 $a(OCoLC)740435950 035 $a(CaPaEBR)ebrary10484315 035 $a(SSID)ssj0000524030 035 $a(PQKBManifestationID)11347426 035 $a(PQKBTitleCode)TC0000524030 035 $a(PQKBWorkID)10543639 035 $a(PQKB)11007251 035 $a(MdBmJHUP)muse14505 035 $a(Au-PeEL)EBL3038985 035 $a(CaPaEBR)ebr10484315 035 $a(CaONFJC)MIL316446 035 $a(MiAaPQ)EBC3038985 035 $a(dli)HEB34638.0001.001 035 $a(MiU)MIU346380001001 035 $a(EXLCZ)992550000000040843 100 $a20100524d2011 ub 0 101 0 $aeng 135 $aurcn||||||||| 181 $ctxt$2rdacontent 182 $cc$2rdamedia 183 $acr$2rdacarrier 200 10$aMaking war, making women $efemininity and duty on the American home front, 1941-1945 /$fMelissa A. McEuen 205 $aFirst edition. 210 $aAthens $cUniversity of Georgia Press$dc2011 215 $a1 online resource (287 pages) 300 $aBibliographic Level Mode of Issuance: Monograph 311 $a0-8203-2904-5 320 $aIncludes bibliographical references and index. 327 $aAll-American masks : creaming and coloring the wartime face -- Tender hands and average legs : shaping disparate extremities -- Pleasant aromas and good scents : cleansing the body politic -- Proper attire and streamlined silhouettes : clothing the home front figure -- Sacrifice and agreeability : cultivating right minds. 330 $aThe author examines how extensively women's bodies and minds became "battlegrounds" in the U.S. fight for victory in World War II. Women were led to believe that the nation's success depended on their efforts, not just on factory floors, but at their dressing tables, bathroom sinks, and laundry rooms. They were to fill their arsenals with lipstick, nail polish, creams, and cleansers in their battles to meet the standards of ideal womanhood touted in magazines, newspapers, billboards, posters, pamphlets and in the rapidly expanding pinup genre. Scrutinized and sexualized in new ways, women understood that their faces, clothes, and comportment would indicate how seriously they took their responsibilities as citizens. The author also shows that the wartime rhetoric of freedom, democracy, and postwar opportunity coexisted uneasily with the realities of a racially stratified society. The context of war created and reinforced whiteness, and McEuen explores how African Americans grappled with whiteness as representing the true American identity. Using perspectives of cultural studies and feminist theory, this book offers a broad look at how women on the American home front grappled with a political culture that used their bodies in service of the war effort. 606 $aWomen$zUnited States$xHistory$y20th century 606 $aWorld War, 1939-1945$zUnited States 606 $aFemininity$zUnited States$xHistory$y20th century 606 $aAdvertising$xCosmetics$xHistory$y20th century 606 $aAdvertising$xClothing and dress$xHistory$y20th century 615 0$aWomen$xHistory 615 0$aWorld War, 1939-1945 615 0$aFemininity$xHistory 615 0$aAdvertising$xCosmetics$xHistory 615 0$aAdvertising$xClothing and dress$xHistory 676 $a305.40973/09044 700 $aMcEuen$b Melissa A.$f1961-$01616950 801 0$bMiAaPQ 801 1$bMiAaPQ 801 2$bMiAaPQ 906 $aBOOK 912 $a9910808867903321 996 $aMaking war, making women$94078545 997 $aUNINA