LEADER 05224nam 2200721 a 450 001 9910808815903321 005 20240313023354.0 010 $a0-7619-1696-2 010 $a1-322-42024-6 010 $a1-4522-6459-7 035 $a(CKB)2560000000089946 035 $a(EBL)1016421 035 $a(OCoLC)821865654 035 $a(SSID)ssj0000736603 035 $a(PQKBManifestationID)12280815 035 $a(PQKBTitleCode)TC0000736603 035 $a(PQKBWorkID)10772348 035 $a(PQKB)10531813 035 $a(SSID)ssj0000675418 035 $a(PQKBManifestationID)12294364 035 $a(PQKBTitleCode)TC0000675418 035 $a(PQKBWorkID)10669422 035 $a(PQKB)24052794 035 $a(MiAaPQ)EBC1016421 035 $a(OCoLC)1007861389 035 $a(StDuBDS)EDZ0000085127 035 $a(EXLCZ)992560000000089946 100 $a20120516d1999 fy 0 101 0 $aeng 135 $aur||||||||||| 181 $ctxt 182 $cc 183 $acr 200 10$aBrands, consumers, symbols, & research $eSidney J. Levy on marketing /$fSidney J Levy ; compiled by Dennis W. Rook 205 $a1st ed. 210 $aThousand Oaks, Calif. ;$aLondon $cSAGE$dc1999 215 $a1 online resource (xvii, 590 p.) $cill 300 $aDescription based upon print version of record. 311 $a1-4522-3137-0 311 $a0-7619-1697-0 320 $aIncludes bibliographical references and index. 327 $aCover; Dedication; Contents; Foreword; Introduction : Ideas of a Major Marketing Man; I. A LIFE IN THE MARKETPLACE; Chapter 1. Stalking the Amphisbaena (1996); Chapter 2. The Exemplary Research (1953); II. MARKETING; Chapter 3. Broadening the Concept of Marketing (1969); Chapter 4. Cigarette Smoking and the Public Interest (1963); Chapter 5. What Kind of Corporate Objectives ? (1966); Chapter 6. Beyond Marketing : The Furthering Concept (1969); Chapter 7. Demarketing, Yes, Demarketing (1971); Chapter 8. Marketing and Aesthetics (1974) 327 $aChapter 9. Marcology 101, or the Domain of Marketing (1976)Chapter 10. A Rejoinder: Toward a Broader Concept of Marketing's Role in Social Order (1979); Chapter 11. The Heart of Quality Service (1989); Chapter 12. Absolute Ethics, Relatively Speaking (1993); III. PRODUCTS AND BRANDS; Chapter 13. The Product and the Brand (1955); Chapter 14. Brands, Trademarks, and the Law (1981); Chapter 15. The Two Tiers of Marketing (1990); Chapter 16. Marketing Stages in Developing Nations (1991); Chapter 17. Defending the Dowager: Communication Strategie s for Declining Main Brands (1993) 327 $aIV. THE SYMBOLIC NATURE OF MARKETINGChapter 18. Symbols for Sale (1959); Chapter 19. Symbols of Substance, Source, and Sorcery (1960); Chapter 20. Symbolism and Life Style (1963); Chapter 21. The Public Image of Government Agencies (1963); Chapter 22. Imagery and Symbolism (1973); Chapter 23. Myth and Meaning in Marketing (1974); Chapter 24. Symbols, Selves, and Others (1981); Chapter 25. Meanings in Advertising Stimuli (1986); Chapter 26. Semiotician Ordinaire (1987); V CONSUMER ANALYSES AND OBSERVATIONS; Chapter 27. Constructing Consumer Behavior: A Grand Template (1991) 327 $aChapter 28. The Cake Eaters (1957)Chapter 29. Looking at the Ladies, Lately (1960); Chapter 30. Phases in Changing Interpersonal Relations (1962); Chapter 31. Social Class and Consumer Behavior (1966); Chapter 32. Psychosocial Reactions to the Abundant Society (1967); Chapter 33. The Discretionary Society (1970); Chapter 34. Emotional Reactions to the Cutting of Trees (1973); Chapter 35. Consumer Behavior in the United States (1977); Chapter 36. Arts Consumers and Aesthetic Attributes (1980); Chapter 37. Social Division and Aesthetic Specialization: The Middle Class and Musical Events (1980) 327 $aChapter 38. Psychosocial Themes in Consumer Grooming Rituals (1983)Chapter 39. Synchrony and Diachrony in Product Perceptions (1983); Chapter 40. Consumer Behavior in the United States:The Avid Consumer (1987); Chapter 41. Effect of Recent Economic Experienceson Consumer Dreams, Goals, and Behavior in the United States (1987); Chapter 42. Giving Voice to the Gift: The Use of Projective Techniques to Recover Lost Meanings (1993); Chapter 43. Cultural Harmonies and Variations (1993); VI. QUALITATIVE METHODS OF MARKETING STUDY; Chapter 44. Qualitative Research (1994) 327 $aChapter 45. Motivation Research (1987) 330 8 $aThis volume assembles all Sidney J. Levy's and his collaborators' significant essays and studies in the field of marketing. His work includes marketing's role in management, how managers develop products and brands and how the marketplace is studied. 606 $aMarketing$zUnited States 606 $aAdvertising$zUnited States 606 $aConsumer behavior$zUnited States 615 0$aMarketing 615 0$aAdvertising 615 0$aConsumer behavior 676 $a658.8 700 $aLevy$b Sidney J.$f1921-$0108880 701 $aRook$b Dennis W$01654665 801 0$bStDuBDS 801 1$bStDuBDS 906 $aBOOK 912 $a9910808815903321 996 $aBrands, consumers, symbols, & research$94006642 997 $aUNINA