LEADER 03058nam 2200625Ia 450 001 9910808805303321 005 20200520144314.0 010 $a1-280-51491-4 010 $a9786610514915 010 $a1-84544-347-0 035 $a(CKB)1000000000001936 035 $a(EBL)289809 035 $a(OCoLC)61399180 035 $a(SSID)ssj0000465560 035 $a(PQKBManifestationID)11310582 035 $a(PQKBTitleCode)TC0000465560 035 $a(PQKBWorkID)10439547 035 $a(PQKB)10331101 035 $a(MiAaPQ)EBC289809 035 $a(Au-PeEL)EBL289809 035 $a(CaPaEBR)ebr10058611 035 $a(CaONFJC)MIL51491 035 $a(EXLCZ)991000000000001936 100 $a20041016d2004 my 0 101 0 $aeng 135 $aur|n|---||||| 181 $ctxt 182 $cc 183 $acr 200 00$aCyber chain management /$fRay Hackney, Janice Burn, [editors] 205 $a1st ed. 210 $a[Bradford, England] $cEmerald Group Pub.$d2004 215 $a1 online resource (102 p.) 225 1 $aBusiness practice management journal ;$vv. 10, no. 2, 2004 300 $aDescription based upon print version of record. 311 $a0-86176-974-0 320 $aIncludes bibliographical references. 327 $aCONTENTS; EDITORIAL BOARD; Abstracts and keywords; Guest editorial; VIEWPOINT Realizing benefits of an information security program; The changing nature of cyber-marketing strategies; A framework for the sustainability of e-marketplaces; How to configure cyber chains via competence networks; Insights from the introduction of a supply chain co-ordinator; An information systems perspective of supply chain tool compatibility: the roles of technology fit and relationships; E-marketplaces and the future of supply chain management: opportunities and challenges 327 $aGeneral process-oriented management principles to manage supply chains: theoretical identification and discussion 330 $aThis position paper revisits earlier research to outline contemporary thinking on the nature of cyber-marketing strategies and the implications for organisations in the post-Net era. It identifies in particular recent frameworks which appear to offer insights into the complexities and uncertainties associated with critical channels and new media for proactive marketing approaches. The emphasis within the paper is on the effective implementation of strategies driven by electronic networks generated through the Internet. An important contribution therefore is to recognise the dynamics of global 410 0$aBusiness practice management journal ;$vv. 10, no. 2, 2004. 606 $aElectronic commerce 606 $aManagement 615 0$aElectronic commerce. 615 0$aManagement. 676 $a658.4/78 701 $aHackney$b Ray$01623186 701 $aBurn$b Janice$01623187 801 0$bMiAaPQ 801 1$bMiAaPQ 801 2$bMiAaPQ 906 $aBOOK 912 $a9910808805303321 996 $aCyber chain management$93957432 997 $aUNINA