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010   $a1-78063-401-3
035   $a(OCoLC)864746827
035   $a(MiFhGG)GVRL8CPG
035   $a(EXLCZ)992670000000415395
100   $a20130429d2013      uy             0
101 0 $aeng
135   $aurun|---uuuua
181   $ctxt
182   $cc
183   $acr
200 10$aBuilding communities $esocial networking for academic libraries /$fDenise A. Garofalo
205   $a1st edition
210  1$aOxford :$cChandos Publishing,$d2013.
215   $a1 online resource (xiv, 227 pages) $cillustrations
225 1 $aChandos Publishing social media series,$x2050-6813
300   $a"ISSN: 2050-6813 (print)."
300   $a"ISSN: 2050-6821 (online)."
311   $a1-84334-735-0 
320   $aIncludes bibliographical references and index.
327   $aCover; Building Communities : Social networking for academic libraries; Copyright; Dedication; Contents; List of figures; Acknowledgements; About the author; 1. The whats and whys of social networking for academic libraries; Background; Role on campus; Why social media for academic libraries?; Rewards of social media participation; 2. How to approach the implementation of social media technologies; Planning; Community-building; Survey of academic librarians using social media; 3. Case studies of academic libraries and social media networking; Libraries
327   $aAnalysis of the experiences shared in case studies4. First steps; Strategy for implementing social media; Skill set defined; Sample social media policies; 5. Make the connection: posting on social media; Just DO it; Basic Facebook how-to section; Basic Twitter How-to Section; 6. Evaluating the impact of social media in academic libraries; How to evaluate; What to evaluate and what tools to use; Mid-course adjustments; 7. Closing thoughts; Appendix 1: Survey questions; Appendix 2: Case study questions; Appendix 3: Tools and resources; Glossary; References; Bibliography; Index
330   $aSocial media is here to stay. A robust social media campaign can provide academic libraries with a means to showcase library resources, highlight content and events, and attract students to sample what the library has to offer. Building Communities is a handbook to implement social media technologies for academic libraries. It is a guide to planning and implementing a successful social media campaign and evaluating its impact. This title covers: the beginning of social networking in the academic context; how to implement use of social media technologies; and evaluating their use. The final sec
410  0$aChandos social media series ;$vno. 13.
606   $aOnline social networks$xLibrary applications
606   $aAcademic libraries$xInformation technology
606   $aSocial media
606   $aLibraries and community
615  0$aOnline social networks$xLibrary applications.
615  0$aAcademic libraries$xInformation technology.
615  0$aSocial media.
615  0$aLibraries and community.
676   $a302.3
700   $aGarofalo$b Denise A$0618567
801  0$bMiFhGG
801  1$bMiFhGG
906   $aBOOK
912   $a9910808739903321
996   $aBuilding communities$91072006
997   $aUNINA