LEADER 04601nam 2200625 a 450 001 9910808714503321 005 20240417005607.0 010 $a0-309-22481-0 010 $a1-283-21340-0 010 $a9786613213402 010 $a0-309-18771-0 035 $a(CKB)2550000000043057 035 $a(EBL)3378795 035 $a(SSID)ssj0000534947 035 $a(PQKBManifestationID)11331217 035 $a(PQKBTitleCode)TC0000534947 035 $a(PQKBWorkID)10518666 035 $a(PQKB)10305016 035 $a(MiAaPQ)EBC3378795 035 $a(Au-PeEL)EBL3378795 035 $a(CaPaEBR)ebr10488613 035 $a(CaONFJC)MIL321340 035 $a(OCoLC)923283566 035 $a(EXLCZ)992550000000043057 100 $a20110827d2011 uy 0 101 0 $aeng 135 $aurcn||||||||| 181 $ctxt 182 $cc 183 $acr 200 10$aChemistry in primetime and online $ecommunicating chemistry in informal environments : workshop summary /$fTina Masciangioli, rapporteur ; Chemical Sciences Roundtable, Board on Chemical Sciences and Technology, Division on Earth and Life Studies, National Research Council of the National Academies 205 $a1st ed. 210 $aWashington, D.C. $cNational Academies Press$d2011 215 $a1 online resource (102 p.) 300 $aDescription based upon print version of record. 311 $a0-309-18770-2 320 $aIncludes bibliographical references. 327 $a""Front Matter""; ""Preface""; ""Acknowledgment of Reviewers""; ""Contents""; ""Acronyms""; ""1 Overview""; ""2 Introduction to Informal Learning""; ""3 Chemistry in Print""; ""4 Local Outreach Efforts""; ""5 Chemistry in Museums""; ""6 Chemistry in Video, in Movies, and on the Radio""; ""7 Tools and Techniques""; ""8 Workshop Wrap-up Session""; ""Appendixes""; ""Appendix A: Select References""; ""Appendix B: Workshop Agenda""; ""Appendix C: Biographies""; ""Appendix D: Workshop Attendees""; ""Appendix E: Origin of and Information on the Chemical Sciences Roundtable"" 330 $a"It is critical that we increase public knowledge and understanding of science and technology issues through formal and informal learning for the United States to maintain its competitive edge in today's global economy. Since most Americans learn about science outside of school, we must take advantage of opportunities to present chemistry content on television, the Internet, in museums, and in other informal educational settings. In May 2010, the National Academies' Chemical Sciences Roundtable held a workshop to examine how the public obtains scientific information informally and to discuss methods that chemists can use to improve and expand efforts to reach a general, nontechnical audience. Workshop participants included chemical practitioners (e.g., graduate students, postdocs, professors, administrators); experts on informal learning; public and private funding organizations; science writers, bloggers, publishers, and university communications officers; and television and Internet content producers. Chemistry in primetime and online is a factual summary of what occurred in that workshop. Chemistry in primetime and online examines science content, especially chemistry, in various informal educational settings. It explores means of measuring recognition and retention of the information presented in various media formats and settings. Although the report does not provide any conclusions or recommendations about needs and future directions, it does discuss the need for chemists to connect more with professional writers, artists, or videographers, who know how to communicate with and interest general audiences. It also emphasizes the importance of formal education in setting the stage for informal interactions with chemistry and chemists."--Publisher's description. 606 $aChemistry$xComputer network resources 606 $aChemistry$xElectronic information resources 615 0$aChemistry$xComputer network resources. 615 0$aChemistry$xElectronic information resources. 676 $a540.14 701 $aMasciangioli$b Tina$01631995 712 02$aNational Research Council (U.S.).$bChemical Sciences Roundtable. 712 02$aNational Research Council (U.S.).$bBoard on Chemical Sciences and Technology. 712 02$aNational Research Council (U.S.).$bDivision on Earth and Life Studies. 801 0$bMiAaPQ 801 1$bMiAaPQ 801 2$bMiAaPQ 906 $aBOOK 912 $a9910808714503321 996 $aChemistry in primetime and online$94033642 997 $aUNINA