LEADER 02983nam 2200541 a 450 001 9910808671903321 005 20200520144314.0 010 $a0-8232-4909-3 035 $a(CKB)3240000000064867 035 $a(SSID)ssj0000536087 035 $a(PQKBManifestationID)11373574 035 $a(PQKBTitleCode)TC0000536087 035 $a(PQKBWorkID)10547588 035 $a(PQKB)11410826 035 $a(MiAaPQ)EBC3239581 035 $a(OCoLC)742517413 035 $a(MdBmJHUP)muse15137 035 $a(Au-PeEL)EBL3239581 035 $a(CaPaEBR)ebr10481012 035 $a(EXLCZ)993240000000064867 100 $a20100819d2011 uy 0 101 0 $aeng 135 $aurcn||||||||| 181 $ctxt 182 $cc 183 $acr 200 14$aThe economics and financing of media companies /$fRobert G. Picard 205 $a2nd ed. 210 $aNew York $cFordham University Press$d2011 215 $aix, 274 p. $cill 300 $aBibliographic Level Mode of Issuance: Monograph 311 $a0-8232-3256-5 320 $aIncludes bibliographical references and index. 327 $aMedia firms as economic and business entities -- Business models, workflows, and value chains in media firms -- Distribution and retail sales of media -- economic forces affecting media -- The influence of the general economy on media -- Audiences and consumers -- Media, advertisers, and advertising -- Competition in media markets -- Concepts in media financing and financial management -- Capital markets and media firms -- The development of large media companies -- Trade and globalization in media products and services -- Indicators of financial and economic health of media firms. 330 $aIn this updated and expanded edition of the acclaimed Economics and Financing of Media Companies, leading economist and media specialist Robert G. Picard employs business concepts and analyses to explore the operations and activities of media firms and the forces and issues affecting them. Picard has added new examples and new data, and he covers such emerging areas as the economics of digital media. Using contemporary examples from American and global media companies, the book contains a wealth of information, including useful charts and tables, important for both those who work in and study media industries. It goes beyond simplistic explanations to show how various internal and external forces direct and constrain decisions in media firms and the implications of the forces on the type of media and content offered today. 606 $aMass media$xEconomic aspects 606 $aMass media$xFinance 615 0$aMass media$xEconomic aspects. 615 0$aMass media$xFinance. 676 $a338.4/730223 700 $aPicard$b Robert G$081255 801 0$bMiAaPQ 801 1$bMiAaPQ 801 2$bMiAaPQ 906 $aBOOK 912 $a9910808671903321 996 $aThe economics and financing of media companies$94118143 997 $aUNINA