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024 7 $a10.1201/9781420099973 
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100   $a20180331d2011      uy         0
101 0 $aeng
135   $aur|n|---|||||
181   $ctxt
182   $cc
183   $acr
200 10$aChoice-based conjoint analysis $emodels and designs /$fDamaraju Raghavarao, James B. Wiley, Pallavi Chitturi
205   $a1st ed.
210  1$aBoca Raton :$cCRC Press, Taylor & Francis,$d2011.
215   $a1 online resource (194 p.)
300   $aA Chapman & Hall book.
311   $a1-4398-5699-0 
311   $a1-322-61910-7 
311   $a1-4200-9996-5 
320   $aIncludes bibliographical references (p. 171-176) and index.
327   $aFront cover; Contents; Preface; About the Authors; Chapter 1: Introduction; Chapter 2: Some Statistical Concepts; Chapter 3: Generic Designs; Chapter 4: Designs with Ordered Attributes; Chapter 5: Reducing Choice Set Sizes; Chapter 6: Availability (Cross-Effects) Designs; Chapter 7: Sequential Methods; Chapter 8: Mixture Designs; References; Index; Back cover
330   $aDisseminating information from researchers in various fields, this compilation presents the research themes, methods, and findings, making it a significant reference for design researchers and design practitioners interested in furthering understanding of design activity in real-world settings.
606   $aConjoint analysis (Marketing)
606   $aConsumers' preferences
615  0$aConjoint analysis (Marketing)
615  0$aConsumers' preferences.
676   $a658.8/343
700   $aRaghavarao$b Damaraju.$0104389
701   $aWiley$b James B$01719900
701   $aChitturi$b Pallavi$01719901
801  0$bMiAaPQ
801  1$bMiAaPQ
801  2$bMiAaPQ
906   $aBOOK
912   $a9910808669903321
996   $aChoice-based conjoint analysis$94118124
997   $aUNINA