LEADER 02829nam  2200589 a 450 
001 9910808618603321
005 20200520144314.0
010   $a0-8166-5434-4
035   $a(CKB)1000000000482438
035   $a(EBL)328390
035   $a(OCoLC)476125767
035   $a(SSID)ssj0000216861
035   $a(PQKBManifestationID)11185756
035   $a(PQKBTitleCode)TC0000216861
035   $a(PQKBWorkID)10198041
035   $a(PQKB)10004888
035   $a(MiAaPQ)EBC328390
035   $a(OCoLC)191728812
035   $a(MdBmJHUP)muse33400
035   $a(Au-PeEL)EBL328390
035   $a(CaPaEBR)ebr10212612
035   $a(CaONFJC)MIL525871
035   $a(EXLCZ)991000000000482438
100   $a20061114d2007      ub         0
101 0 $aeng
135   $aur|n|---|||||
181   $ctxt
182   $cc
183   $acr
200 10$aOurSpace $eresisting the corporate control of culture /$fChristine Harold
205   $a1st ed.
210   $aMinneapolis $cUniversity of Minnesota Press$dc2007
215   $a1 online resource (226 p.)
300   $aDescription based upon print version of record.
311   $a0-8166-4954-5 
320   $aIncludes bibliographical references (p. 167-186) and index.
327   $aIntroduction : the brand politics of consuming publics -- Detours and drifts : situationist international and the art of resistance -- Anti-logos : sabotaging the brand through parody -- Intermezzo : and now a word from our sponsors -- Pranks, rumors, hoaxes : "dressing up" and folding as rhetorical action -- Intermezzo : a sequel -- Pirates and hijackers : creative publics and the politics of "owned culture" -- Inventing publics : kairos and intellectual property law -- Conclusion : from private rights to common goods : OurSpace as a creative commons
330   $aWhen reporters asked about the Bush administration's timing in making their case for the Iraq war, then Chief of Staff Andrew Card responded that "from an marketing point of view, you don't introduce new products in August." While surprising only in its candor, this statement signified the extent to which consumer culture has pervaded every aspect of life. For those troubled by the long reach of the marketplace, resistance can seem futile. However, a new generation of progressive activists has begun to combat the media supremacy of multinational corporations by using the very tools and
517 3 $aOur space
606   $aRhetoric$xPolitical aspects
606   $aMass media and culture
615  0$aRhetoric$xPolitical aspects.
615  0$aMass media and culture.
676   $a808
700   $aHarold$b Christine$01628397
801  0$bMiAaPQ
801  1$bMiAaPQ
801  2$bMiAaPQ
906   $aBOOK
912   $a9910808618603321
996   $aOurSpace$94030675
997   $aUNINA