LEADER 02868nam  2200481   450 
001 9910808503703321
005 20230809235226.0
010   $a93-5280-384-1
035   $a(CKB)4340000000261200
035   $a(MiAaPQ)EBC5323996
035   $a(Au-PeEL)EBL5323996
035   $a(CaPaEBR)ebr11526570
035   $a(OCoLC)1029490818
035   $a(EXLCZ)994340000000261200
100   $a20200124d2017      uy             0
101 0 $ahin
135   $aurcnu||||||||
181   $ctxt$2rdacontent
182   $cc$2rdamedia
183   $acr$2rdacarrier
200 10$aBhartiya Media Vyavsay /$fVanita? Kohali?-Kha?n?d?ekara ; translator, Sachin Rathore
210  1$aLos Angeles ;$aLondon ;$aNew Delhi, India :$cSage Bhasha,$d2017.
215   $a1 online resource (xxxviii, 418 pages)
300   $aOn business policy of Indian mass media.
311   $a93-5150-685-1 
320   $aIncludes bibliographical references and index.
327   $aPreface Special Credits The Future of Indian Media Print Television Film Music Radio Ooh Events References and Select Bibliography Index.
330   $aThe Indian Media Business, Fourth Edition gives you detailed analysis, perspective and information on eight segments of the media business in India-print, TV, film, radio, music, digital, outdoor, and events. It presents the business history, current dynamics, regulation, economics, technology, valuations, case studies, trends (Indian and global) and a clear sense of how the business operates. This book is a must-read for media professionals, students and for those planning to invest in the Indian media and entertainment business. The outstanding feature of the fourth edition is a new chapter on digital media-arguably, the first ever look at digital media from a comprehensive business perspective. This looks at everything from history to business dynamics and the major issues digital media faces in India.  This edition tackles regulation with more detail than any of the previous ones. There is one large case study on the quality of regulation in India and several caselets such as the ones on copyright law, defamation law and how it works for social media. This edition also contains more caselets than the previous editions. There are caselets on the changes in readership methodology, on the trouble with news broadcasting and on the rising power of Hindi newspapers and the impact of digital on both print and TV among others.
606   $aMass media$zIndia
606   $aMass media
607   $aIndia
615  0$aMass media
615  0$aMass media.
676   $a302.230954
700   $aKohli$b Vanita$01472919
702   $aSachin$b Rathore
801  0$bMiAaPQ
801  1$bMiAaPQ
801  2$bMiAaPQ
906   $aBOOK
912   $a9910808503703321
996   $aBhartiya Media Vyavsay$93975707
997   $aUNINA