LEADER 03259nam 2200493I 450 001 9910808469103321 005 20240613201928.0 010 $a1-83909-598-9 010 $a1-83909-596-2 035 $a(CKB)4100000011378411 035 $a(MiAaPQ)EBC6274684 035 $a(UtOrBLW)9781839095986 035 $a(EXLCZ)994100000011378411 100 $a20200817d2020 uy 0 101 0 $aeng 135 $aurun||||||||| 181 $ctxt$2rdacontent 182 $cc$2rdamedia 183 $acr$2rdacarrier 200 10$aOur future in public relations $ea cautionary tale in three parts /$fauthored by Ken Kerrigan (New York University, USA) 210 1$aBingley, England :$cEmerald Publishing,$d[2020] 210 4$dİ2020 215 $a1 online resource (116 pages) 300 $aIncludes index. 311 $a1-83909-599-7 320 $aIncludes bibliographical references. 327 $aPreface: Past Imperfect, Future Indicative Chapter 1: It's Deja Vu All Over Again -- Chapter 2: Don't Worry You've Got Skills -- Chapter 3: Bless Me Father for I Have Spinned -- Chapter 4: Open for Business -- Chapter 5: There's Something Happening Here -- Chapter 6: The Dawning of a 'New PR' -- Chapter 7: Just the Fax and Nothing But the Fax -- Chapter 8: Nothing but a Bunch of Yahoos -- Chapter 9: Do the Right Thing -- Chapter 10: In God We Trust, All Others Pay Cash Epilogue: The Road Ahead. 330 $aWith more time to communicate than ever before, we find ourselves in a dystopian world where platforms like Facebook, Instagram and Twitter are disintermediating traditional media channels, resulting in the loss of jobs in newsrooms, and creating an era where truth is now in the eye of the beholder. At the same time we are embracing the power of big data and analytics to tell us what business leaders should say and do. Is that the right approach or are we just taking the easy way out? Aimed primarily at communications management professionals, Our Future in Public Relations explores whether the profession of public relations still matters today. Is PR just a new form of marketing or is it more alive and important than ever before, especially as a driver of purpose-driven organizations? In an era of fake news and diminishing trust, it's time to ask exactly what our future in public relations will be., Short description/annotation, In an era of fake news and diminishing trust, it's time to ask exactly what our future in public relations will be. Aimed primarily at communications management professionals, Our Future in Public Relations delves into whether public relations are dead, or rather more important than ever before as a driver of purpose-driven organizations. 606 $aPublic relations 606 $aMass media$xSocial aspects 606 $aFake news 606 $aBusiness & Economics, Public Relations$2bisacsh 615 0$aPublic relations. 615 0$aMass media$xSocial aspects. 615 0$aFake news. 615 7$aBusiness & Economics, Public Relations. 676 $a659.2 700 $aKerrigan$b Ken$01702930 801 0$bUtOrBLW 801 1$bUtOrBLW 906 $aBOOK 912 $a9910808469103321 996 $aOur future in public relations$94087806 997 $aUNINA