LEADER 01484nam  2200421   450 
001 9910808465803321
005 20230822235853.0
010   $a1-83982-684-3
035   $a(CKB)4100000011371598
035   $a(MiAaPQ)EBC6273886
035   $a(EXLCZ)994100000011371598
100   $a20201126d2020      uy             0
101 0 $aeng
135   $aurcnu||||||||
181   $ctxt$2rdacontent
182   $cc$2rdamedia
183   $acr$2rdacarrier
200 14$aThe organic growth playbook $eactivate high-yield behaviors to achieve extraordinary results--every time /$fBernard J. Jaworski, Robert S. Lurie
210  1$aBingley, England :$cEmerald Publishing,$d2020.
215   $a1 online resource (305 pages)
225 0 $aAMA leadership series
311   $a1-83982-687-8 
320   $aIncludes bibliographical references and index.
330   $aConventional marketing strategies that focus on product differentiation and positioning often fail to deliver faster growth. In this re-published book, Jaworski and Lurie offer a novel approach to this problem of growth.
606   $aMarketing
606   $aCorporations$xGrowth
615  0$aMarketing.
615  0$aCorporations$xGrowth.
676   $a658.8
700   $aJaworski$b Bernard J.$01608628
702   $aLurie$b Bob
801  0$bMiAaPQ
801  1$bMiAaPQ
801  2$bMiAaPQ
906   $aBOOK
912   $a9910808465803321
996   $aThe organic growth playbook$93935476
997   $aUNINA