LEADER 04751nam 2200661 450 001 9910808370303321 005 20231109033839.0 010 $a1-119-20979-X 010 $a1-119-20978-1 035 $a(CKB)3710000000648647 035 $a(EBL)4509194 035 $a(SSID)ssj0001655412 035 $a(PQKBManifestationID)16435743 035 $a(PQKBTitleCode)TC0001655412 035 $a(PQKBWorkID)14984171 035 $a(PQKB)10694711 035 $a(Au-PeEL)EBL4509194 035 $a(CaPaEBR)ebr11207708 035 $a(OCoLC)947592344 035 $a(CaSebORM)9781119209775 035 $a(MiAaPQ)EBC4509194 035 $a(EXLCZ)993710000000648647 100 $a20160523h20162016 uy 0 101 0 $aeng 135 $aur|n|---||||| 181 $ctxt 182 $cc 183 $acr 200 10$aFundraising for social change /$fKim Klein 205 $aSeventh edition. 210 1$aHoboken, New Jersey :$cWiley,$d2016. 210 4$dİ2016 215 $a1 online resource (451 p.) 225 1 $aTHEi Wiley ebooks 300 $aDescription based upon print version of record. 311 $a1-119-22883-2 311 $a1-119-20977-3 320 $aIncludes bibliographical references and index. 327 $aFundraising for Social Change ; Additional Titles from Kim Klein's Fundraising Series; Contents; Online Content; Acknowledgments; Introduction to the 7th Edition; About The Author; Part One What's New, What's Hot, What's Over, What's Not; 1 Nonprofits and the Money They Raise; The Size and Scope of the Sector; Where Money for Nonprofits Comes From; What Research Tells Us About the Nonprofit Sector; Who Gives Away Money; Givers Give; Who Receives Charitable Giving; Giving to Religion; 2 Creating a Fundraising Philosophy; 3 Be Clear About What the Money Will Do; What Is in the Case Statement? 327 $aWhy Does Your Organization Exist? What Do You Most Believe?What Are Your Goals and Objectives? What Do You Do?; Objectives; What Have You Accomplished?; Who Is Involved in This Organization and How Does It Run?; How Much Does It Cost for Your Organization to Function, and Where Do You Get Your Money?; Creating a Strategic Plan; Developing the Case Statement; 4 What You Have to Understand to Begin Fundraising; Focus on Diversifying Donors; Appeal to People Who Give; Why People Give; Asking People to Give Is Easy to Learn; 5 The Importance of a Good Board of Directors; The Board and Fundraising 327 $aTime and MoneyThe Role of Paid Staff; Our Board Members Don't Have Any Money; Common Board Problems and Suggested Solutions; Too Much Is Expected of Board Members; Individual Board Members Feel Overworked; The Board Avoids Making Decisions; Decisions Are Made, Then Forgotten; There Is No Accountability; Moving Past Board Problems; Recruiting Board Members Willing to Help with Fundraising; The Orientation; Advisory Boards; When to Form an Advisory Board; Forming the Advisory Board; Using Other Volunteers for Fundraising; Part Two Ask Them, Thank Them, Ask Them Again 327 $a6 Financial Needs and Fundraising StrategiesAnnual Needs; Asking Several Times a Year; Attracting New Donors; Capital Needs; Endowment and Reserve Funds; Three Goals for Every Donor; Three Types of Strategies; Acquisition Strategies; Retention Strategies; Upgrading Strategies; You Can't Save Time; 7 Thank Before You Bank; People Need to Be Appreciated; Don't Do As I Say; Do It Now; Logistics and Content; Sample Computer-Generated Thank-You Notes; Dear Freda,; Dear Annie Mae,; Handwritten Thank-You Notes; The Friendly Form Letter; Thank-You Calls; Common Questions 327 $a8 Getting Comfortable with AskingWhy We're Afraid to Ask for Money; Specific Fears; "The Person Will Say No"; "Asking a Friend for Money Will Have a Negative Effect on Our Friendship" ; "If the Person Says Yes to My Request, I Will Be Obligated to Give to His or Her Cause Whether I Want to or Not" ; 9 Ask a Real Prospect; Ask a Prospect; Contact; Belief; Ability; Steps in Creating a Prospect List; 10 How to Ask; The Most Formal Approach; Sometimes You Only Need Step 1 or Step 2; The E-Mail or Letter; The Phone Call; You Don't Reach the Prospect; You Do Reach the Prospect; The Meeting 327 $aMeeting Etiquette 410 0$aTHEi Wiley ebooks. 606 $aFund raising$zUnited States 606 $aNonprofit organizations$zUnited States$xFinance 615 0$aFund raising 615 0$aNonprofit organizations$xFinance. 676 $a361.7068/1 700 $aKlein$b Kim$0627911 801 0$bMiAaPQ 801 1$bMiAaPQ 801 2$bMiAaPQ 906 $aBOOK 912 $a9910808370303321 996 $aFundraising for social change$93960778 997 $aUNINA