LEADER 06232nam 2200769Ia 450 001 9910808343203321 005 20200520144314.0 010 $a1-136-58910-4 010 $a1-136-58911-2 010 $a0-203-18102-6 024 7 $a10.4324/9780203181027 035 $a(CKB)2550000000099058 035 $a(EBL)957379 035 $a(OCoLC)798533059 035 $a(SSID)ssj0000678849 035 $a(PQKBManifestationID)11365633 035 $a(PQKBTitleCode)TC0000678849 035 $a(PQKBWorkID)10728482 035 $a(PQKB)10708622 035 $a(MiAaPQ)EBC957379 035 $a(Au-PeEL)EBL957379 035 $a(CaPaEBR)ebr10542197 035 $a(CaONFJC)MIL760911 035 $a(OCoLC)784953185 035 $a(EXLCZ)992550000000099058 100 $a20110106d2012 uy 0 101 0 $aeng 135 $aur|n|---||||| 181 $ctxt 182 $cc 183 $acr 200 10$aPsychophysiological measurement and meaning $ecognitive and emotional processing of media /$fRobert F. Potter, Paul D. Bolls 205 $a1st ed. 210 $aNew York ;$aLondon $cRoutledge$d2012 215 $a1 online resource (306 p.) 225 1 $aCommunication series 300 $aDescription based upon print version of record. 311 $a0-415-99414-4 311 $a0-8058-6286-2 320 $aIncludes bibliographical references and index. 327 $aFront Cover; Psychophysiological Measurement and Meaning; Copyright Page; Contents; Foreword; Preface; Acknowledgments; 1. Psychophysiology in the context of media processes and effects research; A brief history of media effects research; Early research-the impact of film content; Behaviorism's strong influence; Early behaviorist communication research; Opening the black box-the information processing approach; The second debut of physiology in media research; The third time's a charm: psychophysiological approaches to media 327 $a2. Psychophysiology: theoretical assumptions anda history of the fieldBasic assumptions of psychophysiology; 1. The brain is embodied; 2. The work of the brain and the body happens over time; 3. The subtractive method applies to analyzing physiological systems; 4. The body's primary job is to keep itself alive; 5. Cognitive processes can be inferred from bodily reactions; 6. Psychophysiological measures are monstrosities; Psychophysiology: a field with a long legacy; Benefits and drawbacks of psychophysiology; 3. Key terms and concepts in psychophysiology 327 $aTracing the basics of the signal chain from body to computerElectrodes and leads; Photoplethysmographs; Electrode cables and bioamplifiers; Filtering; AD/DA boards; Psychophysiological signal vocabulary; Tonic and phasic responses; Change scores; Habituation and sensitization; Summary; 4. Psychophysiological measures of cognitiveprocessing of media; Conceptualizing cognitive processing of mediated content; The limited capacity model of motivated, mediated, message processing; Cardiac activity: a physiological measure of cognitive processing; Psychological meaning of heart rate 327 $aBasic anatomy and physiology of the cardiac systemRecording the ECG in the media research lab; Equipment and technical procedures for recording the ECG; Analysis of cardiac activity data; Examples of research using heart rate to study cognitive processing of media; EEG: a measure of cortical activity underlying cognitive processing of media; Psychological meaning of EEG; Recording the EEG signal; Examples of research using EEG to study cognitive processing of media; Summary; 5. Psychophysiological measures of emotionalprocessing of media; The nature of human emotion 327 $aMind/body interaction in emotionArousal and valence as superordinate dimensions of emotion; Skin conductance: an electrodermal measure of arousal; Psychological meaning of skin conductance; Measuring skin conductance in the media research lab; Skin conductance recording equipment and supplies; Skin conductance electrode placement; Analysis of skin conductance data; Examples of the use of skin conductance in media research; Facial EMG: a measure of emotional valence; Psychological meaning of facial EMG; Specific facial muscle activation as an index of emotional valence 327 $aRecording the facial EMG signal 330 $a"This research volume serves as a comprehensive resource for psychophysiological research on media responses. It addresses the theoretical underpinnings, methodological techniques, and most recent research in this area. It goes beyond current volumes by placing the research techniques within a context of communication processes and effects as a field, and demonstrating how the real-time measurement of physiological responses enhances and complements more traditional measures of psychological effects from media. This volume introduces readers to the theoretical assumptions of psychophysiology as well as the operational details of collecting psychophysiological data. In addition to discussing specific measures, it includes brief reviews of recent experiments that have used psychophysiological measures to study how the brain processes media. It will serve as a valuable reference for media researchers utilizing these methodologies, or for other researchers needing to understand the theories, history, and methods of psychophysiological research."--Publisher's description. 410 0$aRoutledge communication series.$pMedia research. 517 1 $aCognitive and emotional processing of media 606 $aMass media$xPsychological aspects 606 $aCommunication$xPsychological aspects 606 $aPsychophysiology$xResearch 606 $aPsychometrics 615 0$aMass media$xPsychological aspects. 615 0$aCommunication$xPsychological aspects. 615 0$aPsychophysiology$xResearch. 615 0$aPsychometrics. 676 $a302.2301/9 700 $aPotter$b Robert F$0129350 701 $aBolls$b Paul David$f1966-$01668152 801 0$bMiAaPQ 801 1$bMiAaPQ 801 2$bMiAaPQ 906 $aBOOK 912 $a9910808343203321 996 $aPsychophysiological measurement and meaning$94028547 997 $aUNINA