LEADER 04503nam 2200589Ia 450 001 9910808295503321 005 20200520144314.0 010 $a1-283-37913-9 010 $a9786613379139 010 $a1-57387-974-6 035 $a(CKB)2550000000088228 035 $a(OCoLC)610149194 035 $a(CaPaEBR)ebrary10521940 035 $a(SSID)ssj0000644685 035 $a(PQKBManifestationID)11408330 035 $a(PQKBTitleCode)TC0000644685 035 $a(PQKBWorkID)10679903 035 $a(PQKB)11235657 035 $a(MiAaPQ)EBC3316156 035 $a(Au-PeEL)EBL3316156 035 $a(CaPaEBR)ebr10521940 035 $a(CaONFJC)MIL337913 035 $a(OCoLC)923179731 035 $a(EXLCZ)992550000000088228 100 $a20030121d2003 uy 0 101 0 $aeng 135 $aurcn||||||||| 181 $ctxt 182 $cc 183 $acr 200 14$aThe accidental webmaster /$fJulie M. Still 205 $a1st ed. 210 $aMedford, N.J. $cInformation Today$dc2003 215 $a1 online resource (209 p.) 300 $aBibliographic Level Mode of Issuance: Monograph 311 $a1-57387-164-8 320 $aIncludes bibliographical references (p. 175-[182]) and index. 327 $aCover -- Title Page -- Contents -- Acknowledgments -- Preface -- Part I: Basic Concepts -- Chapter 1: Becoming an Accidental Webmaster -- The Nature of Nonprofits and Small Businesses -- Do You Really Want to Do This? -- Recommended Reading -- Chapter 2: First Things First: Setting Policies -- Interpersonal Factors -- Web Mission Statement -- Specific Policy Issues -- Personal Policy Issues -- Recommended Reading -- Chapter 3: Hosting and Naming Your Web Site -- Your Work Space -- Working with an ISP -- Free Sites -- Local Affiliate on a National Site -- Buying a Domain Name -- Special Concerns of the Accidental Webmaster -- Chapter 4: Design Issues -- The Home Page -- Secondary and Subsequent Pages -- Logos and Graphics -- Background Images -- Photographs -- Printable Versions -- Coding Issues -- File Names and Organization -- To Advertise or Not to Advertise -- Terminology -- Accessibility Issues -- A Word About Editors -- Testing -- Recommended Reading -- Chapter 5: What to Say: Content -- Language Issues -- Planning the Site -- Creating Content -- Consistent Updates -- Other Content Issues -- Licensing Content -- Databases and Database Design -- Recommended Reading -- Chapter 6: Creating Community -- Creating Community via E-Mail -- E-Mail Discussion Lists -- Administrative Issues -- Creating Community via Bulletin Boards -- Creating Community via Chat Rooms -- Creating Community via the Web -- Recommended Reading -- Chapter 7: Marketing and Feedback -- Promoting the Site -- Tracking Users -- Making Friends -- Ego Surfing -- Recommended Reading -- Chapter 8: Show Me the Money, or Fundraising on the Web -- Using Your Web Site to Raise Money -- Using Other Web Sites to Raise Money -- Recommended Reading -- Chapter 9: Toeing the Line: Legalities and Liability -- Copyright -- Privacy and Disclaimers -- Recommended Reading. 327 $aChapter 10: Keeping Up -- Recommended Reading -- Chapter 11: Care and Feeding of the Accidental Webmaster -- Recommended Reading -- Part II: Specific Types of Sites -- Chapter 12: Advocacy Sites -- Recommended Reading -- Chapter 13: Politics and Other Deceits -- Recommended Reading -- Chapter 14: Churches and Religious Groups -- Recommended Reading -- Chapter 15: Cultural Institutions -- Recommended Reading -- Chapter 16: Family Group Sites -- Genealogy -- How to Present the Data -- Family Reunions -- Recommended Reading -- Chapter 17: Fan Sites -- Recommended Reading -- Chapter 18: Professional Offices -- Where You Are -- Who You Are -- Services Available -- Fees -- Hours and Appointments -- Forms -- Secure Services -- E-Mail Policy -- Special Considerations -- Recommended Reading -- Chapter 19: School and Children-Oriented Sites -- Chapter 20: Small Business and E-Commerce -- Bricks and Clicks -- E-Commerce -- Design Issues -- Recommended Reading -- Bibliography -- Web Resources -- About the Author -- Index. 606 $aWeb sites$xDesign 606 $aWebmasters 615 0$aWeb sites$xDesign. 615 0$aWebmasters. 676 $a005.7/2 700 $aStill$b Julie$0898364 801 0$bMiAaPQ 801 1$bMiAaPQ 801 2$bMiAaPQ 906 $aBOOK 912 $a9910808295503321 996 $aThe accidental webmaster$94114295 997 $aUNINA