LEADER 02162nam  2200493I  450 
001 9910808237903321
005 20180615122021.0
010   $a1-78756-104-6
010   $a1-78756-102-X
035   $a(CKB)4100000004689802
035   $a(MiAaPQ)EBC5301865
035   $a(UtOrBLW)9781787561021
035   $a(EXLCZ)994100000004689802
100   $a20180615d2018      uy             0
101 0 $aeng
135   $aurun|||||||||
181   $ctxt$2rdacontent
182   $cc$2rdamedia
183   $acr$2rdacarrier
200 10$aManaging brands in 4D $eunderstanding perceptual, emotional, social and cultural branding /$fJacek Pogorzelski
210  1$aBingley :$cEmerald Publishing Limited,$d[2018]
210  4$dİ2018
215   $a1 online resource (242 pages)
300   $aIncludes index.
311   $a1-78756-105-4 
311   $a1-78756-103-8 
320   $aIncludes bibliographical references.
330   $aBrand is not an image or an idea, brand is associations or memory, feelings or emotions, attitudes, beliefs, and values, and experiences and lifestyles. Brand belongs to all of these categories, but the existing brand models almost all work under the assumption that there is only one type of brand, preventing true successful brand creation. Here Pogorzelski dives into the four methods and levels that organize the world of brand management, showcasing the research and tools needed to not only entice purchases, but create ideologies and support a specific lifestyle and culture, leading to true successful brands. 
606   $aBrand name products$xManagement
606   $aBranding (Marketing)
606   $aBusiness & Economics$xAdvertising & Promotion$2bisacsh
606   $aBusiness & management$2bicssc
615  0$aBrand name products$xManagement.
615  0$aBranding (Marketing)
615  7$aBusiness & Economics$xAdvertising & Promotion.
615  7$aBusiness & management.
676   $a658.827
700   $aPogorzelski$b Jacek$01712089
801  0$bUtOrBLW
801  1$bUtOrBLW
906   $aBOOK
912   $a9910808237903321
996   $aManaging brands in 4D$94103953
997   $aUNINA