LEADER 04442nam  2200709   450 
001 9910808163603321
005 20230125235517.0
010   $a1-60649-977-7
035   $a(CKB)3710000000460637
035   $a(SSID)ssj0001607801
035   $a(PQKBManifestationID)16317772
035   $a(PQKBTitleCode)TC0001607801
035   $a(PQKBWorkID)14895248
035   $a(PQKB)10684326
035   $a(OCoLC)954631810
035   $a(CaBNVSL)swl00405374
035   $a(MiAaPQ)EBC4713504
035   $a(CaSebORM)9781606499771
035   $a(EXLCZ)993710000000460637
100   $a20150806d2015      fy             0
101 0 $aeng
135   $aurcnu||||||||
181   $ctxt
182   $cc
183   $acr
200 10$aMarket sensing today /$fMelvin Prince and Constantinos-Vasilios Priporas
205   $aFirst edition.
210  1$aNew York, New York (222 East 46th Street, New York, NY 10017) :$cBusiness Expert Press,$d2015.
215   $a1 online resource (xxvii, 172 pages)
225 1 $aMarketing strategy collection,$x2150-9662
300   $aBibliographic Level Mode of Issuance: Monograph
311   $a1-60649-976-9 
320   $aIncludes bibliographical references and index.
327   $a1. Continuities in market sensing theory / Melvin Prince and Constantinos-Vasilios Priporas -- 2. Rethinking competitive analysis from a market sensing perspective / Dilip S. Mutum, Bang Nguyen, and T.C. Melewar -- 3. Market sensing and competitive intelligence / Son K. Lam -- 4. Market sensing and sense making using unstructured big data / Jerry Wind and Vincent Schiavone -- 5. A strategic tool for market sensing: ZMET / James Forr, Alan Creedy, and Joseph Plummer -- 6. Market sensing in practice with Google / Subroto Roy -- 7. Market sensing, mind genomics, and health promotion / Gillie Gabay, Michael L. Kochman, and Howard Moskowitz -- 8. Old good ideas can re-emerge with the new technology and imagination: lessons from the history of market sensing / Vincent Barabba -- Index.
330 3 $aThe concept and framework of market sensing was introduced by George Day more than 20 years ago into the strategic marketing literature and especially the philosophy of the market-driven organization. Market sensing can be considered an expression of a company's capabilities to scan the external environment. It does this by using real time data and intelligence to understand business or uncertain changes, to meet the current and future needs of the market, increase customer value, and outperform competitors. Market sensing enables managers to resist complacency, as well as to exploit opportunities and to design appropriate competitive strategies in order to remain successful in today's uncertain, rapidly changing, and hypercompetitive market. The present volume, Market Sensing Today, is essential reading in the marketing discipline, given the rapidly escalating innovative developments in market sensing techniques. This book of essays by acknowledged experts in the field fills an important knowledge gap and provides a realistic basis for strategy. It is replete with real-life examples of market sensing that illustrate actionable ideas for immediate impact that will improve organizational learning and accelerate growth. This book of contemporary tested and comprehensive concepts and methods grounded in diverse and rich experience is intended to stimulate creativity and insightful approaches for educators offering courses in strategy as well as for practitioners involved in crucial strategic decision making.
410  0$aMarketing strategy collection.$x2150-9662
606   $aMarketing research
610   $acompetitive analysis
610   $acompetitive intelligence systems
610   $adissemination
610   $aemotions
610   $aimagination
610   $ainformation
610   $amarket assessment
610   $amarket capabilities
610   $amarket sensing
610   $amind genomics
610   $anew technology
610   $aunstructured big data
610   $aunstructured market sensing
610   $aZMET
615  0$aMarketing research.
676   $a658.83
700   $aPrince$b Melvin.$0871706
702   $aPriporas$b Constantinos-Vasilios.
801  0$bMiAaPQ
801  1$bMiAaPQ
801  2$bMiAaPQ
906   $aBOOK
912   $a9910808163603321
996   $aMarket sensing today$93930362
997   $aUNINA