LEADER 05841nam 2200769 450 001 9910808018703321 005 20211029200143.0 010 $a0-12-416709-8 035 $a(CKB)3710000000093201 035 $a(EBL)1651794 035 $a(SSID)ssj0001132171 035 $a(PQKBManifestationID)12464433 035 $a(PQKBTitleCode)TC0001132171 035 $a(PQKBWorkID)11148670 035 $a(PQKB)10114623 035 $a(Au-PeEL)EBL1651794 035 $a(CaPaEBR)ebr10849341 035 $a(CaONFJC)MIL581978 035 $a(OCoLC)874321431 035 $a(CaSebORM)9780124081383 035 $a(MiAaPQ)EBC1651794 035 $a(PPN)179863959 035 $a(EXLCZ)993710000000093201 100 $a20140328h20142014 uy 0 101 0 $aeng 135 $aur|n|---||||| 181 $ctxt 182 $cc 183 $acr 200 10$aEye tracking in user experience design /$fJennifer Romano Bergstrom and Andrew Jonathan Schall ; acquiring editor, Meg Dunkerley ; editorial project manager, Heather Scherer ; designer, Alan Studholme 205 $a1st edition 210 1$aWaltham, Massachusetts :$cMorgan Kaufmann,$d2014. 210 4$dİ2014 215 $a1 online resource (395 p.) 300 $aDescription based upon print version of record. 311 $a0-12-408138-X 320 $aIncludes bibliographical references at the end of each chapters and index. 327 $aFront Cover; Eye Tracking in User Experience Design; Copyright; Dedication; Contents; Acknowledgments; About The Editors; List Of Contributors; Foreword; Section I: Overview of Eye Tracking and Visual Search; Chapter 1: Introduction to Eye Tracking; What is eye tracking?; How eye tracking works; What eye trackers can and cannot tell us; Location; Duration; Movement; Eye tracking past and present; Medieval Torture Devices and Early Eye Trackers; Maturity of Eye Tracking into a User Experience Research Tool; Hardware Designed for Quick and Easy Data Capture; Participant Friendly 327 $aAnalysis Software Designed for User Experience ResearchersEye tracking can empower your design team; Gaining Insights from Eye Gaze; See Where People Looked, Not Where They Think They Looked; Determining the Effectiveness of a Visual Hierarchy; Conclusion; Acknowledgments; References; Chapter 2: Visual Search; Introduction; How do we visually search for information on web pages?; What does visual search look like?; Are there different types of visual search?; Visual search behavior of serps; Can images of faces impact our search behavior more than other types of images? 327 $aWhat is banner blindness, and why is it important?The road ahead for designing visual search experiences; References; Section II: Evaluating the User Experience; Chapter 3: Usability Testing; Introduction; Incorporating eye tracking in usability testing; Eye-tracking data provides a comprehensive picture of users' experience and can help inform the design; Fixations and Saccades; Areas of Interest (AOIs); Gaze Opacity and Heat Maps; Gaze Plots; Communicating usability results more effectively with clients; Eye Tracking Can Convince Clients to Make Design Changes to Improve Usability 327 $aEye-Tracking Visuals Can Aid in the Effort for User-Centered DesignConsiderations and drawbacks with eye tracking in usability studies; Time; Analysis Software; Think Aloud, Age, and Eye Tracking; Conclusion; Acknowledgments; References; Chapter 4: Physiological Response Measurements; Introduction; Dimensions of physiological response measures; Subjective versus Objective; Real Time versus Delayed; Natural Context versus Artificial Lab; Invasive versus Non-Invasive; Practicality of incorporating biometrics; Physiological response measurement in ux; Pupil Dilation 327 $aHow Does Pupil Dilation Measure Emotion?Facial Emotion Recognition; How Does Facial Emotion Recognition Software Measure Emotion?; Skin Conductance; How Does Skin Conductance Measure Emotion?; Neuroimaging: EEG; How Does EEG Measure Emotion?; Measuring valence; Conclusion; Acknowledgments; References; Section III: Eye Tracking for Specific Applications; Chapter 5: Forms and Surveys; Introduction; Forms and surveys have a lot in common; Some examples of what we can learn from eye tracking forms and surveys; People Read Pages with Questions on Them Differently from Other Pages 327 $aWrite Your Instructions in Plain Language 330 $aEye Tracking for User Experience Design explores the many applications of eye tracking to better understand how users view and interact with technology. Ten leading experts in eye tracking discuss how they have taken advantage of this new technology to understand, design, and evaluate user experience. Real-world stories are included from these experts who have used eye tracking during the design and development of products ranging from information websites to immersive games. They also explore recent advances in the technology which tracks how users interact with mobile devices, larg 606 $aHuman-computer interaction 606 $aVisual perception 606 $aEye$xMovements 606 $aEye tracking 606 $aUser interfaces (Computer systems) 615 0$aHuman-computer interaction. 615 0$aVisual perception. 615 0$aEye$xMovements. 615 0$aEye tracking. 615 0$aUser interfaces (Computer systems) 676 $a004.01/9 700 $aBergstrom$b Jennifer Romano$01159661 702 $aSchall$b Andrew Jonathan 702 $aDunkerley$b Meg 702 $aScherer$b Heather 702 $aStudholme$b Alan 801 0$bMiAaPQ 801 1$bMiAaPQ 801 2$bMiAaPQ 906 $aBOOK 912 $a9910808018703321 996 $aEye tracking in user experience design$92707329 997 $aUNINA