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100   $a20110630d2012      uy             0
101 0 $aeng
135   $aur|n|---|||||
181   $ctxt
182   $cc
183   $acr
200 10$aSaving the world$b[electronic resource] $ea brief history of communication for development and social change /$fEmile G. McAnany
210   $aUrbana $cUniversity of Illinois Press$dc2012
215   $a1 online resource (202 p.)
225  0$aHistory of communication
300   $aDescription based upon print version of record.
311   $a0-252-07844-6 
311   $a0-252-03677-8 
320   $aIncludes bibliographical references (p. [157-168]) and index.
327   $aCommunication in the lives of the globe -- Saving the world : beginning of communication for development -- Globalization, discourse and development communication : Unesco as prime mover -- Communication for development : does it work? -- Rethinking the paradigm : the dependency phase -- Another paradigm : participatory communication -- Paradigm for a new millennium : social entrepreneurship -- Past, present and future : an agenda for 2015 and beyond -- The future : some final thoughts.
330 8 $aDrawing on the pioneering works of Daniel Lerner, Everett Rogers, and Wilbur Schramm as well as his own personal experiences in the field, McAnany builds a new, historically cognizant paradigm of communication for development and social change for the future that supplements technology with social entrepreneurship.
410  0$aHistory of communication.
606   $aCommunication in economic development$xHistory
606   $aCommunication in rural development$xHistory
606   $aCommunication in social action$xHistory
606   $aMass media$xSocial aspects$xHistory
615  0$aCommunication in economic development$xHistory.
615  0$aCommunication in rural development$xHistory.
615  0$aCommunication in social action$xHistory.
615  0$aMass media$xSocial aspects$xHistory.
676   $a338.9001/4
700   $aMcAnany$b Emile G$01680396
801  0$bMiAaPQ
801  1$bMiAaPQ
801  2$bMiAaPQ
906   $aBOOK
912   $a9910807904703321
996   $aSaving the world$94049088
997   $aUNINA