LEADER 04029nam 2200661 a 450 001 9910807816503321 005 20230125215755.0 010 $a1-78268-110-8 010 $a1-283-89308-8 010 $a1-60649-103-2 024 7 $a10.4128/9781606491034 035 $a(CKB)2550000000086723 035 $a(EBL)876647 035 $a(OCoLC)774870145 035 $a(SSID)ssj0000626350 035 $a(PQKBManifestationID)11377200 035 $a(PQKBTitleCode)TC0000626350 035 $a(PQKBWorkID)10690851 035 $a(PQKB)10199037 035 $a(CaBNVSL)swl00400445 035 $a(MiAaPQ)EBC876647 035 $a(Au-PeEL)EBL876647 035 $a(CaPaEBR)ebr10528321 035 $a(CaONFJC)MIL420558 035 $a(EXLCZ)992550000000086723 071 53$a2$bBEP 100 $a20120125d2012 fy 0 101 0 $aeng 135 $aur|n|---||||| 181 $ctxt$2rdacontent 182 $cc$2rdamedia 183 $acr$2rdacarrier 200 04$aThe strategic management of higher education$b[electronic resource] $eserving students as customers for institutional growth /$f[edited by] Hamid H. Kazeroony 205 $a1st ed. 210 $a[New York, N.Y.] (222 East 46th Street, New York, NY 10017) $cBusiness Expert Press$dc2012 215 $a1 online resource (184 pages) 225 1 $aStrategic management collection,$x2150-9646 300 $aDescription based upon print version of record. 311 $a1-60649-366-3 320 $aIncludes bibliographical references (p. 147-164) and index. 327 $a1. Strategies to better serve students and grow institutions / Hamid H. Kazeroony -- 2. The changing environment of higher education / Olga Kovbasyuk and Glyn Rimmington -- 3. Organizational culture in higher education / Rana Zeine, Michael Hamlet, Patrick Blessinger, and Cheryl Boglarsky -- 4. Change process in existing institutions / David P. Bugay -- 5. The changing learners / Michael J. Sukowski -- 6. Supporting learners' activities / Robert Thorn -- 7. Online, hybrid, and face-to-face higher education / Dakin Burdick -- 8. Publishers' technologies and their impact on higher education / Virginia Jones -- 9. Administrative and academic structures: for-profit and not-for-profit / Andrew Carpenter and Craig N. Bach -- 10. Funding: student loans, scholarships, and endowments / Santa Ono, Kristi Nelson, Gisela Escoe, and Caroline Miller -- 11. Accreditation / Cyndy J. Woods-Wilson -- 12. Marketing your institution and its programs / Helena Kantanen -- 13. The 21st century higher education strategy road map / Hamid H. Kazeroony -- References -- Index. 330 3 $aThis book is targeted at the professionals who are interested in reorganizing or restructuring their higher education or postsecondary institutions. It examines the needs of learners in the 21st century, the rise of for-profit higher-education institutions, and the technological innovations impacting postsecondary education. It also provides examples of administrative processes and how to satisfy regulatory agencies' standards to take advantage of a particular marketing niche for attracting students. This book is organized into 13 chapters that address the changing environment of higher education and the administrative structure, challenges, and requirements for successful execution of start-up operations or changing strategies for existing institutions, as well as provide a summary of findings and additional recommendations. 410 0$aStrategic management collection.$x2150-9646 606 $aUniversities and colleges$xAdministration 610 $aHigher education 610 $astrategy 610 $achange 610 $amanagement 615 0$aUniversities and colleges$xAdministration. 676 $a378.111 701 $aKazeroony$b Hamid H$01609016 801 0$bMiAaPQ 801 1$bMiAaPQ 801 2$bMiAaPQ 906 $aBOOK 912 $a9910807816503321 996 $aThe strategic management of higher education$93936028 997 $aUNINA