LEADER 05913nam 22007334a 450 001 9910807782303321 005 20200520144314.0 010 $a1-282-86308-8 010 $a9786612863080 010 $a0-7735-7240-6 024 7 $a10.1515/9780773572409 035 $a(CKB)1000000000522758 035 $a(OCoLC)228169286 035 $a(CaPaEBR)ebrary10176037 035 $a(SSID)ssj0000281598 035 $a(PQKBManifestationID)11219450 035 $a(PQKBTitleCode)TC0000281598 035 $a(PQKBWorkID)10306508 035 $a(PQKB)10156189 035 $a(CaPaEBR)407571 035 $a(CaBNvSL)slc00204626 035 $a(Au-PeEL)EBL3331585 035 $a(CaPaEBR)ebr10178234 035 $a(CaONFJC)MIL286308 035 $a(OCoLC)923231049 035 $a(DE-B1597)657168 035 $a(DE-B1597)9780773572409 035 $a(VaAlCD)20.500.12592/bwc9x5 035 $a(MiAaPQ)EBC3331585 035 $a(MiAaPQ)EBC3248715 035 $a(EXLCZ)991000000000522758 100 $a20060118d2004 uy 0 101 0 $aeng 135 $aurcn||||||||| 181 $ctxt 182 $cc 183 $acr 200 10$aMad cows and mother's milk $ethe perils of poor risk communication /$fWilliam Leiss and Douglas Powell 205 $a2nd ed. 210 $aMontreal ;$aIthaca $cMcGill-Queen's University Press$d2004 215 $a1 online resource (471 p.) 300 $aOrder of authors reversed on previous ed. 311 $a0-7735-2817-2 320 $aIncludes bibliographical references (p. [413]-442) and index. 327 $tFront Matter -- $tContents -- $tPreface to the First Edition -- $tPreface to the Second Edition -- $tWaiting for the Science -- $tMad Cows or Crazy Communications? -- $tA Diagnostic for Risk Communication Failures -- $tDioxins, or Chemical Stigmata -- $tHamburger Hell: Better Risk Communication for Better Health -- $tSilicone Breasts: The Implant Risk Controversy -- $tWaiting for the Regulators -- $tLost in Regulatory Space: rBST -- $tGene Escape, or the Pall of Silence over Plant Biotechnology Risk -- $tMother?s Milk: Communicating the Risks of PCBS in Canada and the Far North -- $tTen Lessons -- $tNew Perils for Risk Managers -- $tTwo Stinking Cows: The Mismanagement of BSE Risk in North America -- $tA Night at the Climate Casino: Canada and the Kyoto Quagmire -- $tLife in the Fast Lane: An Introduction to Genomics Risks -- $tAppendix -- $tNotes -- $tBibliography -- $tIndex 330 $aCommunicating the nature and consequences of environmental and health risks is still one of the most problematic areas of public policy in Western democracies. "Mad Cows and Mother's Milk" outlines the crucial role of risk management in dealing with public controversies and analyses risk communication practice and malpractice to provide a set of lessons for risk managers and communicators. This second edition adds new case studies on mad cow disease in North America, climate change, and genetics technologies. The first of the new case studies brings the story of the Bovine Spongiform Encephalopathy (BSE) outbreak in the United Kingdom in the 1980s up-to-date. Mad cow disease is still being discovered in UK herds and cases of mad cow disease have been found in twenty countries across the European continent and as far away as Japan with devastating consequences for the food industry. BSE has now been discovered on the North American continent in two cows born in Canada. The original cause of these two new cases is almost certainly importation of infected cattle, cattle feed, or both from Britain. Canadian government regulators and those in the cattle industry have failed to correctly assess the risks of the disease in the Canadian herd, take the precautionary measures needed to prevent the spread of disease, and communicate risks and precautionary measures to the public. The second new study deals with global warming. Not only is every aspect of this risk debate both contentious and difficult for the public to understand but the potential consequences of the risks extend all the way to global catastrophe for human civilization. A new chapter outlines the many dimensions of risk debate in the context of the need for effective and sustained dialogue by an informed public. The last new case study provides an introduction to genomic science, which is placed in the context of both the health benefits expected from genetic manipulation and some of the risk factors associated with it. One example is gene therapy, which can be used to eliminate inherited genetic diseases (i.e. cystic fibrosis), enhance human traits (i.e. athletic performance), and perhaps double life-spans. Gene technologies are relevant to some of the most fundamental human values. This new chapter suggests that we must think about the range of new risks introduced by these technologies as well as the potential benefits - and that we should do this collective thinking soon, since, given the furious pace of genomics discoveries, the possibilities will be with us sooner than we imagine. All of the case studies emphasize the need for effective communication about risks to allow effective dialogue by informed publics on health and environmental risks. 606 $aHealth risk communication 606 $aHealth risk assessment 606 $aRisques pour la sante$xCommunication 606 $aRisques pour la sante$xEvaluation 615 0$aHealth risk communication. 615 0$aHealth risk assessment. 615 6$aRisques pour la sante$xCommunication. 615 6$aRisques pour la sante$xEvaluation. 676 $a363.1/072 700 $aLeiss$b William$f1939-$048748 701 $aPowell$b Douglas Alan$f1962-$01611994 801 0$bMiAaPQ 801 1$bMiAaPQ 801 2$bMiAaPQ 906 $aBOOK 912 $a9910807782303321 996 $aMad cows and mother's milk$93940524 997 $aUNINA