LEADER 03665nam 2200673 a 450 001 9910807734703321 005 20200520144314.0 010 $a1-119-18738-9 010 $a1-119-20716-9 010 $a1-282-54837-9 010 $a9786612548376 010 $a0-470-72212-6 035 $a(CKB)2670000000014772 035 $a(EBL)514444 035 $a(OCoLC)427864641 035 $a(SSID)ssj0000358479 035 $a(PQKBManifestationID)11265263 035 $a(PQKBTitleCode)TC0000358479 035 $a(PQKBWorkID)10377151 035 $a(PQKB)10047821 035 $a(Au-PeEL)EBL514444 035 $a(CaPaEBR)ebr10377812 035 $a(CaONFJC)MIL254837 035 $a(CaSebORM)9780470770849 035 $a(MiAaPQ)EBC514444 035 $a(OCoLC)874923568 035 $a(OCoLC)ocn874923568 035 $a(EXLCZ)992670000000014772 100 $a20080702d2008 uy 0 101 0 $aeng 135 $aur|n|---||||| 181 $ctxt 182 $cc 183 $acr 200 10$aCreativity unlimited $ethinking inside the box for business innovation /$fMicael Dahlen 205 $a1st edition 210 $aChichester, England ;$aHoboken, NJ $cJohn Wiley & Sons$dc2008 215 $a1 online resource (378 p.) 300 $aTranslation of: Boxen : kreativitet som skapar battre affarer : trana dig till framgang. Stockholm : Volante QNB Pub., c2006. 311 $a0-470-77084-8 320 $aIncludes bibliographical references (p. [343]-356) and index. 327 $aCreativity Unlimited: Thinking Inside the Box for Business Innovation; Contents; Acknowledgements; 1: Why this book?; PART I: It ' s About Success; 2: Why creativity?; 3: Are you creative?; 4: Why is creativity so important?; 5: Isn ' t creativity dangerous?; PART II: Think Inside the Box; 6: What is creativity?; 7: The creative result; 8: The creative process; 9: The creative person; 10: Thinking inside the box; PART III: Expanding the Box; 11: The four walls of the box; 12: The first wall: conventions and rules; 13: The second wall: common sense; 14: The third wall: physiology 327 $a15: The fourth wall: consciousnessPART IV: Filling the Box; 16: There ' s no such thing as ' useless ' knowledge; 17: The brain is lazy; 18: The power in brands; 19: Associations; 20: The context rules; PART V: Shaking the Box; 21: Preparations for the final step; 22: Shaking the box side to side; 23: Shaking the box up and down; PART VI: Congratulations:You ' ve Become Smarter; 24: Are you a creative business innovator?; Further Reading; Index 330 $aFlying in the face of current thinking, this book suggests that we do not need to 'think outside the box' in our quest for creativity, rather we should rethink the way we look 'inside the box'. This idea will resonate only too well with those who have endeavoured to be creative by thinking outside that box, only to have their attempts scuppered by the constraints of bureaucracy and organizational politics. Instead of fighting a losing battle, the author suggests that creativity should be worked at within the constraints of the organizational box, but that space needs to be grown and allowed 606 $aCreative ability in business 606 $aCreative thinking 606 $aTechnological innovations 615 0$aCreative ability in business. 615 0$aCreative thinking. 615 0$aTechnological innovations. 676 $a658.4/063 700 $aDahlen$b Micael$01598446 801 0$bMiAaPQ 801 1$bMiAaPQ 801 2$bMiAaPQ 906 $aBOOK 912 $a9910807734703321 996 $aCreativity unlimited$94064578 997 $aUNINA