LEADER 04742oam 2200661I 450 001 9910807373603321 005 20240402070210.0 010 $a1-135-91189-4 010 $a1-315-06142-2 010 $a1-135-91182-7 024 7 $a10.4324/9781315061429 035 $a(CKB)2670000000530843 035 $a(EBL)1639114 035 $a(SSID)ssj0001130604 035 $a(PQKBManifestationID)12429569 035 $a(PQKBTitleCode)TC0001130604 035 $a(PQKBWorkID)11109709 035 $a(PQKB)10271313 035 $a(OCoLC)878138695 035 $a(MiAaPQ)EBC1639114 035 $a(OCoLC)897454839 035 $a(EXLCZ)992670000000530843 100 $a20130331e20131993 uy 0 101 0 $aeng 135 $aur|n|---||||| 181 $ctxt 182 $cc 183 $acr 200 00$aAIDS $eeffective health communication for the 90s /$fedited by Scott C. Ratzan 205 $a1st ed. 210 1$aLondon :$cRoutledge,$d2013. 215 $a1 online resource (297 p.) 300 $aFirst published by 1993 Taylor & Francis Group. 311 $a1-138-01184-3 311 $a1-56032-273-X 320 $aIncludes bibliographical references at the end of each chapters and index. 327 $aCover; Half Title; Title Page; Copyright Page; Dedication; Table of Contents; Contributors; Foreword; Acknowledgments; Introduction Health Communication and AIDS: Setting the Agenda; References; Part 1: AIDS: Effective Health Communication; Chapter 1 Developing Strategic Communication Campaigns for HIV/AIDS Prevention; Principles for Strategic Communication Campaigns; Recommendations; Conclusions; References; Chapter 2 Health Communication as Negotiation: The COAST Model and AIDS; The COAST Model of Negotiation 327 $aThe COAST Model of Negotiation Applied to a Patient with Acquired Immune Deficiency SyndromeConclusion; References; Chapter 3 The Role of Care Partners in Managing AIDS Patients' Illness: Toward a Triadic Model of Health Care Delivery; Health Care Provision for AIDS Patients; The Role and Nature of the Care Partner's Involvement; Possible Outcomes Associated with Care Partner Inclusion; Conclusion; References; Chapter 4 The Paradox of Accurate Information Increasing the Fear of AIDS; The Symptom Versus Syndrome Controversy; The Paradox; Manifestations of FRAIDS 327 $aNegative Consequences of the Fear of AIDSTreatment Suggestions for the Young; References; Chapter 5 Responses From the Street: ACT UP and Community Organizing Against AIDS; Overview; Treatment and Support; Safer Sex and Drug Use; The Broader Agenda; References; Part 2: AIDS: Communication, Education, and the Media; Chapter 6 Perceived Control in the Age of AIDS: A Review of Prevention Information in Academic, Popular, and Medical Accounts; Perceived Control and Health Threat; Perceived AIDS Risk Among Adolescents and College Students; Helplessness and Popular Accounts About AIDS 327 $aPerceived Control and AIDS: How Well Do Popular Accounts Activate Health Protection Motivation?References; Chapter 7 AIDS in the Media: Entertainment or Infotainment; Rock Hudson: Star Treatment; Kimberly Bergalis: Feature Fodder; Magic Johnson: ""America Finds a Hero""; Summing Up: AIDS News and ""People"" News; References; Chapter 8 Crisis in Communication: Coverage of Magic Johnson's AIDS Disclosure; Purpose; Method; Results; Discussion; Summary; References; Part 3: AIDS: The Cutting Edge of Awareness, Action, and Policy 327 $aChapter 9 Freedom of the Press to Cover HIV/AIDS: A Clear and Present Danger?The Problem; What the Public Needs to Know About HIV/AIDS; Effects of Media Coverage of HIV/AIDS to Date; Development of an Effective Public Information Policy on HIV/AIDS; The Fourth Estate as Servant of the Public Interest; References; Chapter 10 Communication Disorders in Adults with AIDS; Understanding Others' Messages; Conveying Messages to Others; Conclusion; References; Chapter 11 Neurosurgical Professionalism and Care in the Treatment of Patients with Symptomatic AIDS; Historical Substrate 327 $aPerceptions of AIDS in the Medical Community 330 $aFirst Published in 1993. Routledge is an imprint of Taylor & Francis, an informa company. 606 $aAIDS (Disease)$zUnited States$xPrevention 606 $aAIDS (Disease)$xPrevention 606 $aCommunication in medicine 615 0$aAIDS (Disease)$xPrevention. 615 0$aAIDS (Disease)$xPrevention. 615 0$aCommunication in medicine. 676 $a362.1/969792 701 $aRatzan$b Scott C$0532287 801 0$bMiAaPQ 801 1$bMiAaPQ 801 2$bMiAaPQ 906 $aBOOK 912 $a9910807373603321 996 $aAIDS$94096700 997 $aUNINA