LEADER 00979nam2-2200349---450- 001 990000547250203316 035 $a0054725 035 $aUSA010054725 035 $a(ALEPH)000054725USA01 035 $a0054725 100 $a20010706d1981----km-y0itay0103----ba 101 $aita 102 $aIT 105 $a||||||||001yy 200 1 $a<> terra$fdiretta da Lucio Lombardo radice 210 $aRoma$cEditori Riuniti$d1981 215 $a368 p.$cill.$d30 cm 410 $12001 461 $10010054703$12001$aUlisse. Enciclopedia della ricerca e della scoperta 610 0 $aEnciclopedie 676 $a035. 702 1$aLOMBARDO RADICE,$bLucio 801 0$aIT$bsalbc$gISBD 912 $a990000547250203316 951 $a035 ULI 9$b12559 SM$c035$d00107051 959 $aBK 969 $aSCI 979 $aPATTY$b90$c20010706$lUSA01$h1048 979 $c20020403$lUSA01$h1704 979 $aPATRY$b90$c20040406$lUSA01$h1638 996 $aTerra$9108478 997 $aUNISA LEADER 05304nam 22006973u 450 001 9910807359103321 005 20240402082606.0 010 $a1-118-81586-6 035 $a(CKB)3710000000093439 035 $a(EBL)1650864 035 $a(SSID)ssj0001212215 035 $a(PQKBManifestationID)11720431 035 $a(PQKBTitleCode)TC0001212215 035 $a(PQKBWorkID)11209528 035 $a(PQKB)10447479 035 $a(JP-MeL)3000029354 035 $a(MiAaPQ)EBC1650864 035 $a(EXLCZ)993710000000093439 100 $a20140324d2014|||| u|| | 101 0 $aeng 135 $aur|n|---||||| 181 $ctxt 182 $cc 183 $acr 200 10$aLead Generation For Dummies 205 $a1st ed. 210 $aHoboken $cWiley$d2014 215 $a1 online resource (387 p.) 225 0 $6880-03$a--For dummies 300 $aDescription based upon print version of record. 311 $a1-118-81617-X 327 $aTable of Contents; Foreword; Introduction; About This Book; Conventions Used in This Book; Foolish Assumptions; Icons Used in This Book; How This Book Is Organized; Beyond the Book; Where to Go from Here; Part I: Getting Started with Lead Generation; Chapter 1: Beginning Your Lead Generation Journey; Growing Your Business; Tying It All Together; Chapter 2: Identifying Your Leads; Defining Your Leads; Defining Your Sales Funnel; Chapter 3: Setting Your Lead Generation Goals; Defining Your Key Metrics; Crafting Your Road Map; Building a Business Case; Aligning Your Sales and Marketing Teams 327 $aChapter 4: Choosing the Right TechnologyDefining Your Options; Discovering Customer Relationship Management (CRM); Looking into Marketing Automation; Exploring Email Service Providers (ESP); Investigating Social Media Tracking Tools; Looking at Social Media Management Tools; Discovering Website Tracking Tools; Making the Right Choice; Chapter 5: Building a Rock-Star Team; Identifying Who You Need for Success; Recognizing the Right Traits for Success; Looking at Recruiting Options; Part II: Connecting Inbound Marketing and Lead Generation; Chapter 6: Generating Leads with Content Marketing 327 $aExploring ContentDelving into Content Planning; Doing More with Less in Your Content Marketing; Defining Content's Relationship with Other Lead Generation Efforts; Chapter 7: Putting Your Best Foot Forward with Your Website; Exploring Website Usability and Design; Creating Calls-to-Action (CTAs) That Convert; Developing Landing Pages That Work; Chapter 8: Humanizing Your Brand with a Blog; Inspiring Readers with Your Blog Content; Creating Clear Conversion Goals; Leveraging Social Sharing; Handling Commenting on Your Blog; Identifying a Guest Blogging Network 327 $aCreating an Internal Blogging ProgramChapter 9: Creating Lasting Relationships Through Social Media; Sharing on Social Media; Getting the Most out of Facebook; Leveraging Twitter; Engaging Through LinkedIn; Building Your Google+ Presence; Getting Visual with Pinterest; Attracting Attention with SlideShare; Chapter 10: Getting Found Through Search Engine Optimization; Maximizing Different Traffic Sources; Knowing Your Search Engines; Making the Most out of Google Algorithm Updates; Choosing Your Keywords; Perfecting On-Page SEO; Utilizing Links in a Natural Way 327 $aDefining Your SEO Measurements and AnalyticsPart III: Linking Outbound Marketing with Lead Generation; Chapter 11: Helping Buyers Find You with Pay-Per-Click Ads; Getting Started; Creating Your Ad Copy; Tracking Your Ad Performance; Chapter 12: Casting a Wide Net with Content Syndication; Accomplishing Your Goals with Content Syndication; Implementing Non-Paid Content Syndication; Chapter 13: Targeting with a Personal Touch Through Direct Mail; Making Direct Mail Work for You; Focusing on Creative Execution; Having an Integrated Approach 327 $aChapter 14: Seizing the Opportunity to Connect Through Events 330 $a Learn how to get your message heard above the online noise The buying process is greatly changed. With the Internet, the buyer is in charge. If your product is going to compete, you need to master 21st century lead generation, and this book shows you how. It's packed with effective strategies for inbound and outbound marketing tactics that will generate leads in today's market. You'll learn the basics of lead generation, inbound and outbound marketing, lead nurturing, ways to track ROI, and how to score leads to know when one is ""hot"". Follow the steps to create your own personal 606 $aBusiness 606 $aCustomer relations -- Management 606 $aMarketing 606 $aRelationship marketing 606 $aCommerce$2HILCC 606 $aBusiness & Economics$2HILCC 606 $aMarketing & Sales$2HILCC 615 4$aBusiness. 615 4$aCustomer relations -- Management. 615 4$aMarketing. 615 4$aRelationship marketing. 615 7$aCommerce 615 7$aBusiness & Economics 615 7$aMarketing & Sales 676 $a658.8 686 $a675$2njb/09 801 0$bAU-PeEL 801 1$bAU-PeEL 801 2$bAU-PeEL 906 $aBOOK 912 $a9910807359103321 996 $aLead Generation For Dummies$94090248 997 $aUNINA