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071 53$a2$bBEP
100   $a20120125d2012      fy         0
101 0 $aeng
135   $aur|n|---|||||
181   $ctxt
182   $cc
183   $acr
200 10$aPricing segmentation and analytics /$fTudor Bodea and Mark Ferguson
205   $a1st ed.
210   $a[New York, N.Y.] (222 East 46th Street, New York, NY 10017) $cBusiness Expert Press$dc2012
215   $a1 online resource (173 p.)
225 1 $aMarketing strategy collection,$x2150-9662
300   $aDescription based upon print version of record.
311   $a1-60649-257-8 
320   $aIncludes bibliographical references (p. 147-151) and index.
327   $a1. Theory of pricing analytics -- 2. The practice of pricing analytics -- 3. Dynamic pricing and markdown optimization -- 4. Pricing in business-to-business environments -- 5. Customer behavior aspects of pricing -- Appendix A. Dichotomous logistic regression -- Appendix B. Pricing analytics using R -- Notes -- References -- Index.
330 3 $aPricing analytics uses historical sales data with mathematical optimization to set and update prices offered through various channels in order to maximize profit. A familiar example is the passenger airline industry, where a carrier may sell seats on the same flight at many different prices. Pricing analytics practices have transformed the transportation and hospitality industries and are increasingly important in industries as diverse as retail, telecommunications, banking, health care, and manufacturing. The aim of this book is to guide students and professionals on how to identify and exploit pricing opportunities in different business contexts.
410  0$aMarketing strategy collection.$x2150-9662
606   $aPricing
606   $aRevenue management
606   $aMarket segmentation
610   $aSegmentation
610   $arevenue management
610   $aprice optimization
610   $aprice elasticity
610   $apromotions
610   $apricing
615  0$aPricing.
615  0$aRevenue management.
615  0$aMarket segmentation.
676   $a658.816
700   $aBodea$b Tudor$01702495
701   $aFerguson$b Mark$01702496
801  0$bMiAaPQ
801  1$bMiAaPQ
801  2$bMiAaPQ
906   $aBOOK
912   $a9910807195103321
996   $aPricing segmentation and analytics$94087068
997   $aUNINA