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100   $a20110823d2009      uy             0
101 0 $aeng
135   $aur|n|---|||||
181   $ctxt
182   $cc
183   $acr
200 10$aBehavioural targeting$b[electronic resource] $ean online analysis for efficient media planning? /$fAlice Klever
210   $aHamburg [Germany] $cDiplomica Verlag$d2009
215   $a1 online resource (79 p.)
300   $aCover title.
311   $a3-8366-7405-X 
320   $aIncludes bibliographical references.
327   $aBehavioural Targeting: An Online Analysis for Efficient Media Planning?; Table of Contents; Introduction; 2. Media planning; 3. Online as advertising medium; 4. Targeting Online; 5. Behavioural Targeting; 6. Current state of affairs in BT; 7. Summary and final remark; 8. Bibliography
330   $aConsumers today are in the focus of a wide range of companies in a more and more global world, all of which implies an increase of marketing activities and hence an increase of advertising effort. Hundreds or even thousands of advertising messages are put in front of consumers every day through various media channels. However, every targeted customer has a very limited ability of perceiving advertising messages and even a smaller percentage of what has been recognized is considered as being relevant. Therefore consumers quite often feel harassed and overloaded by the mass of information, the q
606   $aInternet marketing
615  0$aInternet marketing.
676   $a616.0472
700   $aKlever$b Alice$01702468
801  0$bMiAaPQ
801  1$bMiAaPQ
801  2$bMiAaPQ
906   $aBOOK
912   $a9910807189603321
996   $aBehavioural targeting$94087020
997   $aUNINA