LEADER 02196nam 2200541 a 450 001 9910791432403321 005 20230829001734.0 010 $a1-61503-051-4 035 $a(CKB)2560000000050658 035 $a(EBL)3002333 035 $a(SSID)ssj0000483572 035 $a(PQKBManifestationID)11304268 035 $a(PQKBTitleCode)TC0000483572 035 $a(PQKBWorkID)10547252 035 $a(PQKB)10795041 035 $a(MiAaPQ)EBC3002333 035 $a(Au-PeEL)EBL3002333 035 $a(CaPaEBR)ebr10320285 035 $a(OCoLC)729358363 035 $a(EXLCZ)992560000000050658 100 $a20060915d2006 uy 0 101 0 $aeng 135 $aur|n|---||||| 181 $ctxt 182 $cc 183 $acr 200 00$aCorrosion of weldments$b[electronic resource] /$fedited by J.R. Davis 210 $aMaterials Park, OH $cASM International$dc2006 215 $a1 online resource (vii, 225 p.) $cill 300 $aDescription based upon print version of record. 311 $a0-87170-841-8 320 $aIncludes bibliographical references and index. 327 $a""Contents""; ""Preface""; ""Basic Understanding of Weld Corrosion""; ""Corrosion of Carbon Steel and Low-Alloy Steel Weldments""; ""Corrosion of Austenitic Stainless Steel Weldments""; ""Corrosion of Ferritic Stainless Steel Weldments""; ""Corrosion of Duplex Stainless Steel Weldments""; ""Corrosion of Martensitic Stainless Steel Weldments""; ""Corrosion of High-Nickel Alloy Weldments""; ""Corrosion of Nonferrous Alloy Weldments""; ""Corrosion of Dissimilar Metal Weldments""; ""Weld Corrosion in Specific Industries and Environments""; ""Monitoring and Testing of Weld Corrosion""; ""Index"" 606 $aSteel, Structural$xWelding 606 $aSteel, Structural$xCorrosion 606 $aWelded joints 615 0$aSteel, Structural$xWelding. 615 0$aSteel, Structural$xCorrosion. 615 0$aWelded joints. 676 $a671.5/2 701 $aDavis$b J. R$g(Joseph R.)$043780 801 0$bMiAaPQ 801 1$bMiAaPQ 801 2$bMiAaPQ 906 $aBOOK 912 $a9910791432403321 996 $aCorrosion of weldments$93744800 997 $aUNINA LEADER 06469nam 2200637 450 001 9910807098403321 005 20200520144314.0 010 $a1-119-16403-6 010 $a1-119-16402-8 035 $a(CKB)3710000000576661 035 $a(EBL)4353590 035 $a(SSID)ssj0001598782 035 $a(PQKBManifestationID)16300901 035 $a(PQKBTitleCode)TC0001598782 035 $a(PQKBWorkID)14887491 035 $a(PQKB)10463211 035 $a(PQKBManifestationID)16305680 035 $a(PQKB)21856715 035 $a(DLC) 2015044517 035 $a(Au-PeEL)EBL4353590 035 $a(CaPaEBR)ebr11152600 035 $a(CaONFJC)MIL890220 035 $a(OCoLC)929155575 035 $a(CaSebORM)9781119164005 035 $a(MiAaPQ)EBC4353590 035 $a(EXLCZ)993710000000576661 100 $a20160222h20162016 uy 0 101 0 $aeng 135 $aur|n|---||||| 181 $ctxt 182 $cc 183 $acr 200 10$aHey, Whipple, squeeze this $ethe classic guide to creating great ads /$fLuke Sullivan and Edward Boches 205 $aFifth edition. 210 1$aHoboken, New Jersey :$cWiley,$d2016. 210 4$dİ2016 215 $a1 online resource (451 p.) 300 $aRevised edition of the author's Hey Whipple squeeze this!, 2012. 311 $a1-119-16400-1 320 $aIncludes bibliographical references and index. 327 $aMachine generated contents note: Preface Introduction On Being The Second-Smartest Person in the Room. Chapter 1 A Brief History of Why Everybody Hates Advertising.: And why you should try to get a job there. Chapter 2: The Creative Process: Or "Why it's impossible to explain what we do to our parents." Chapter 3 Ready Fire! Aim: Or, What to say comes before how to say. Chapter 4 The Sudden Cessation of Stupidity.: How to get ideas - the broad strokes Chapter 5 Write When You Get Work: Completing an idea--some finer touches Chapter 6 The Virtues of Simplicity: Or, Why it's hard to pound in a nail sideways. Chapter 7 Stupid, Rong, Naughty, and Viral: Getting noticed, getting talked about. Working way out past the edge Chapter 8 Why is the Bad Guy Always More Interesting?: Storytelling, Conflict, and Platforms CHAPTER 9 Zen and The Art of Sale-Ends-Saturday: Or, Managing time, energy, and your creative mind. Chapter 10 Digital Isn't a Medium. It's a Way of Life: Ads, media, content, and customers - they've all gone digital. Chapter 11 Change The Mindset, Change The Brief, Change The Team: Digital work means the end of "us and them." Chapter 12 Why Pay for Attention When You Can Earn It?: Or, Advertising so interesting, people go out of their way to see it. Chapter 13 Social Media Is The New Creative Playground: It seems like a free-for-all, but there are some basic guidelines. Chapter 14 How Customers Become Customers in The Digital Age: Be findable, be present, be everywhere. Chapter 15 Surviving The Digital Tsunami: Or, How to be a one, not a zero. Chapter 16 In the Future, Everyone Will Be Famous for 30 Seconds: Some advice on telling stories visually Chapter 17 Radio Is Hell. But It's a Dry Heat: Some advice on working in a tough medium Chapter 18 Only the Good Die Young: The enemies of good ideas Chapter 19 Pecked to Death by Ducks: Presenting and protecting your work Chapter 20* A Good Book. Or a Crowbar: What it takes to get into the business Chapter 21 Making Shoes versus Making Shoe Commercials: Is this a great business, or what? Suggested Reading Notes Bibliography Acknowledgments Index . 330 $a"The classic guide to creating great advertising now covers all media: Digital, Social, and Traditional Hey Whipple, Squeeze This has helped generations of young creatives make their mark in the field. From starting out and getting work, to building successful campaigns, you gain a real-world perspective on what it means to be great in a fast-moving, sometimes harsh industry. You'll learn how to tell brand stories and create brand experiences online and in traditional media outlets, and you'll learn more about the value of authenticity, simplicity, storytelling, and conflict. Advertising is in the midst of a massive upheaval, and while creativity is still king, it's not nearly enough. This book is an essential resource for advertising professionals who need up-to-date digital skills to reach the modern consumer. Turn great ideas into successful campaigns Work effectively in all media channels Avoid the kill shots that will sink any campaign Protect your work Succeed without selling out Today's consumer has seen it all, and they're less likely than ever to even notice your masterpiece of art and copy, let alone internalize it. Your job is to craft a piece that rises out of the noise to make an impact. Hey Whipple, Squeeze This provides the knowledge to create impressive, compelling work"--$cProvided by publisher. 330 $a"Hey Whipple, Squeeze This: A Guide To Great Advertising is a classic bestseller in the field, and has inspired a generation of ad students, copywriters, and young creatives to make their mark in the industry. But students of the craft now need additional information in order to ply their craft in the digital world. This new fifth edition explains how to bring brand stories into interactive, dynamic places online, in addition to traditional television, radio, print and outdoor ads. Creativity is still king. The lessons about writing and art direction contained in four previous editions of Whipple are still relevant. But this new edition contains important new chapters and updates that bring Whipple firmly into the new digital world. This new edition is updated for the digital age to include new material, covering topics such as: - The Supreme Importance of Authenticity: Figuring out how to say it believably - The Virtues of Simplicity: Figuring out how to say it quickly - Why is the Bad Guy always more Interesting?: Leveraging conflict for faster idea building - Storytelling Platforms: Creating ideas that create ideas"--$cProvided by publisher. 606 $aAdvertising copy 615 0$aAdvertising copy. 676 $a659.13/2 686 $aBUS002000$2bisacsh 700 $aSullivan$b Luke $01626413 702 $aBoches$b Edward 801 0$bMiAaPQ 801 1$bMiAaPQ 801 2$bMiAaPQ 906 $aBOOK 912 $a9910807098403321 996 $aHey, Whipple, squeeze this$94116344 997 $aUNINA LEADER 04137nam 22007455 450 001 9910483391603321 005 20200919110255.0 010 $a3-319-04660-8 024 7 $a10.1007/978-3-319-04660-0 035 $a(CKB)3710000000093991 035 $a(EBL)1697926 035 $a(OCoLC)880449610 035 $a(SSID)ssj0001187516 035 $a(PQKBManifestationID)11662845 035 $a(PQKBTitleCode)TC0001187516 035 $a(PQKBWorkID)11243997 035 $a(PQKB)10962525 035 $a(MiAaPQ)EBC1697926 035 $a(DE-He213)978-3-319-04660-0 035 $a(PPN)177822090 035 $a(EXLCZ)993710000000093991 100 $a20140311d2014 u| 0 101 0 $aeng 135 $aur|n|---||||| 181 $ctxt 182 $cc 183 $acr 200 10$aScientific Objectivity and Its Contexts /$fby Evandro Agazzi 205 $a1st ed. 2014. 210 1$aCham :$cSpringer International Publishing :$cImprint: Springer,$d2014. 215 $a1 online resource (492 p.) 300 $aDescription based upon print version of record. 311 $a3-319-04659-4 320 $aIncludes bibliographical references and index. 327 $aHistorical and Philosophical Background -- The Characterisation of Objectivity -- First Corollaries in the Philosophy of Science -- The Ontological Commitment of Science -- Scientific Realism -- The Contexts of Objectivity -- Corollaries in the Philosophy of Science -- Scientific Truth Revisited -- The Context of Making Science -- Science and Metaphysics -- Appendix -- References -- Indexes. 330 $aThe first part of this book is of an epistemological nature and develops an original theory of scientific objectivity, understood in a weak sense (as intersubjective agreement among the specialists) and a strong sense (as having precise concrete referents). In both cases it relies upon the adoption of operational criteria designed within the particular perspective under which any single science considers reality. The ?object? so attained has a proper ontological status, dependent on the specific character of the criteria of reference (regional ontologies). This justifies a form of scientific realism. Such perspectives are also the result of a complex cultural-historical situation. The awareness of such a ?historical determinacy? of science justifies including in the philosophy of science the problems of ethics of science, relations of science with metaphysics, and social dimensions of science that overstep the traditional restriction of the philosophy of science to an epistemology of science. It is to this ?context? that the second part of the book is devoted. 606 $aPhilosophy and science 606 $aPhysics 606 $aLogic, Symbolic and mathematical 606 $aEthics 606 $aPhilosophy of nature 606 $aPhilosophy of Science$3https://scigraph.springernature.com/ontologies/product-market-codes/E34000 606 $aHistory and Philosophical Foundations of Physics$3https://scigraph.springernature.com/ontologies/product-market-codes/P29000 606 $aMathematical Logic and Foundations$3https://scigraph.springernature.com/ontologies/product-market-codes/M24005 606 $aEthics$3https://scigraph.springernature.com/ontologies/product-market-codes/E14000 606 $aPhilosophy of Nature$3https://scigraph.springernature.com/ontologies/product-market-codes/E34040 615 0$aPhilosophy and science. 615 0$aPhysics. 615 0$aLogic, Symbolic and mathematical. 615 0$aEthics. 615 0$aPhilosophy of nature. 615 14$aPhilosophy of Science. 615 24$aHistory and Philosophical Foundations of Physics. 615 24$aMathematical Logic and Foundations. 615 24$aEthics. 615 24$aPhilosophy of Nature. 676 $a10 676 $a113 676 $a170 676 $a501 700 $aAgazzi$b Evandro$4aut$4http://id.loc.gov/vocabulary/relators/aut$09620 906 $aBOOK 912 $a9910483391603321 996 $aScientific Objectivity and Its Contexts$92597587 997 $aUNINA