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100   $a20110729d2007      uy             0
101 0 $aeng
135   $aur|n|---|||||
181   $ctxt
182   $cc
183   $acr
200 10$aAnalysis of selected aspects of the multi-channel management and the international distribution system$b[electronic resource] /$fMary Joy Fernandez
210   $aHamburg $cDiplom.de$d2007
215   $a1 online resource (104 p.)
225 1 $aDiplomarbeit
300   $aTitle from cover.
311   $a3-8366-5556-X 
320   $aIncludes bibliographical references.
327   $aAnalysis of selected aspects of the multi-channel management and the international distribution system; Table of Contents; List of Abbreviations; List of Figures; List of Tables; 1 Introduction; 2 Basics of the Distribution Policy; 3 The Multi-Channel Management; 4 The international marketing within the scope of the multi-channel management; 5 Conclusion and Outlook; Bibliography
330   $aHauptbeschreibungIn the current time, there is no area in life that is not subject to change. Even within the distribution, changes have taken place in the course of the years. One significant factor of change in the distribution is the introduction of multiple distribution channels - the multi-channel management. The term multi-channel is not new, but for all that it has gained of importance for companies. This statement is valid for companies in the national as well as in the international fields. It has, more or less, substituted the meaning of a single-channel distribution, whic
410  0$aDiplomarbeit.
606   $aDistribution (Economic theory)
615  0$aDistribution (Economic theory)
676   $a330
700   $aFernandez$b Mary Joy$01718963
801  0$bMiAaPQ
801  1$bMiAaPQ
801  2$bMiAaPQ
906   $aBOOK
912   $a9910807098203321
996   $aAnalysis of selected aspects of the multi-channel management and the international distribution system$94116342
997   $aUNINA