LEADER 05483nam 2200709Ia 450 001 9910807097503321 005 20131224090258.0 010 $a1-78190-897-4 035 $a(CKB)2550000001138041 035 $a(EBL)1507576 035 $a(OCoLC)866642936 035 $a(SSID)ssj0001174257 035 $a(PQKBManifestationID)11759992 035 $a(PQKBTitleCode)TC0001174257 035 $a(PQKBWorkID)11106594 035 $a(PQKB)10914748 035 $a(MiAaPQ)EBC1507576 035 $a(Au-PeEL)EBL1507576 035 $a(CaPaEBR)ebr10790388 035 $a(CaONFJC)MIL537742 035 $a(UtOrBLW)bslw09176379 035 $a(EXLCZ)992550000001138041 100 $a20131224d2013 uy 0 101 0 $aeng 135 $aurun||||||||| 181 $ctxt 182 $cc 183 $acr 200 00$aInternational marketing in rapidly changing environments /$fedited by Ruey-Jer "Bryan" Jean, Jyh-Shen Chiou, Shaoming Zou 205 $aFirst edition. 210 1$aBingley :$cEmerald Group Publishing Limited,$d2013. 215 $a1 online resource (288 p.) 225 1 $aAdvances in international marketing,$x1474-7979 ;$vv. 24 300 $aDescription based upon print version of record. 311 $a1-78190-896-6 311 $a1-306-06491-0 320 $aIncludes bibliographical references. 327 $aMarketing innovation in and from emerging markets : an introduction / Ruey-Jer "Bryan" Jean, Jyh-Shen Chiou, Shaoming Zou -- Enhancing market responsiveness through knowledge transfer and knowledge codification : evidence from foreign subsidiaries in China / Ruby P. Lee, Xinlin Tang, Xitong Guo -- An explorative study on the impact of IT capabilities on international key account management capabilities and firm performance in international customer-supplier relationships / Ruey-Jer "Bryan" Jean -- The impacts of institutional differences on learning in international strategic alliances / Mia Hsiao-Wen Ho, Pervez N. Ghauri -- Examining the relationship between market orientation and export performance : the moderating role of competitive intensity / Jorge F.B. Lengler, Carlos M.P. Sousa, Catarina Marques -- Adopting neural net methodology for literature mapping and the generation of research ideas : an example at the interface of entrepreneurship, ICT, and economic development / Noemi Sinkovics -- Channel strategies of foreign sales subsidiaries : the case of firms from developing countries operating in developed countries / Chwo-Ming J. Yu, Hsiao-Wen Lin, Hui-Yun Chiu -- Effects of the transaction characteristics on the side of dependence in a context of vertical coordination : the case of fresh produce exports from Chile to Europe / Jean-Marie Codron ... [et al.] -- Wave of home culture and MNC performance : the Korean wave (Hallyu) / Daekwan Kim, Seoung-Do Cho, Gang Ok Jung -- A reconceptualization of the degree of company globalization / Rudolf R. Sinkovics, Olli Kuivalainen -- International marketing and experiential learning : a good fit for business education? / Tiger Li, Chiang-nan Chao. 330 $aVolume 24 of Advances in International Marketing, guest-edited by Professors Jean, Chiou and Zou, considers the impact of major trends in external and internal environments of the firm on international marketing. Major themes include: emerging market firms? innovation, technology-enabled marketing innovation, global account management, knowledge sharing in international alliances, internationalization of small and entrepreneurial firms, export marketing channels, global companies and issues of national culture on consumers? evaluation of MNEs performance and teaching international marketing to students. Papers in part one focus on innovation from emerging markets, including the impact of technological innovation on management innovation in terms of global account management in emerging markets firms and the impact of context on international strategic alliance knowledge transfer and innovation. Part two combines studies with a small- and medium-sized firm perspective and a focus on entrepreneurship. Part 3 looks at export marketing issues, such as sales subsidiaries, foreign channel selection and dependence on export channel co-ordination. Part 4 is devoted to globalization and culture issues, including the dimensions of a global company and the impact of pervasion of national culture on consumers? Evaluation of MNEs performance. Part 5 deals with the effectiveness of alternative teaching methods of international marketing. 410 0$aAdvances in international marketing ;$vv. 24. 606 $aBusiness & Economics$xInternational$xMarketing$2bisacsh 606 $aSales & marketing$2bicssc 606 $aExport marketing$zDeveloping countries 606 $aMarketing$zDeveloping countries 606 $aGlobalization 606 $aSmall business marketing$zDeveloping countries 615 7$aBusiness & Economics$xInternational$xMarketing. 615 7$aSales & marketing. 615 0$aExport marketing 615 0$aMarketing 615 0$aGlobalization. 615 0$aSmall business marketing 676 $a658.8 701 $aJean$b Ruey-Jer Bryan$01718958 701 $aChiou$b Jyh-Shen$01718959 701 $aZou$b Shaoming$01608928 801 0$bUtOrBLW 801 1$bUtOrBLW 906 $aBOOK 912 $a9910807097503321 996 $aInternational marketing in rapidly changing environments$94116335 997 $aUNINA