LEADER 02804nam 2200613Ia 450 001 9910807066303321 005 20200520144314.0 010 $a1-4522-1293-7 010 $a1-4522-7488-6 035 $a(CKB)2670000000339072 035 $a(EBL)1159814 035 $a(OCoLC)833765162 035 $a(SSID)ssj0000787466 035 $a(PQKBManifestationID)12389100 035 $a(PQKBTitleCode)TC0000787466 035 $a(PQKBWorkID)10813830 035 $a(PQKB)10864850 035 $a(MiAaPQ)EBC1159814 035 $a(OCoLC)860160381 035 $a(StDuBDS)EDZ0000104905 035 $a(EXLCZ)992670000000339072 100 $a20080417d2009 uy 0 101 0 $aeng 135 $aur||||||||||| 181 $ctxt 182 $cc 183 $acr 200 10$aQuantitative research in communication /$fMike Allen, Scott Titsworth, Stephen K. Hunt 205 $a1st ed. 210 $aLos Angeles $cSAGE$dc2009 215 $a1 online resource (xi, 242 p.) $cill 300 $aDescription based upon print version of record. 311 $a1-4129-5695-1 311 $a1-322-41300-2 311 $a1-4129-5696-X 320 $aIncludes bibliographical references and index. 327 $aCover; Contents; Preface; Chapter 1 - Introduction to Quantitative Research; Chapter 2 - Using Statistics in Quantitative Research; Chapter 3 - Independent Samples or Student's t Test; Chapter 4 - ONEWAY Analysis of Variance; Chapter 5 - Factorial ANOVA; Chapter 6 - Analysis of Covariance; Chapter 7 - Multivariate ANOVA; Chapter 8 - Chi-Square Statistic; Chapter 9 - Simple Bivariate Correlation; Chapter 10 - Multiple Regression; Chapter 11 - Factor Analysis; Chapter 12 - Advanced Modeling Techniques; Chapter 13 - Meta-Analysis; Appendix A: Critical Values for the t Statistic 327 $aAppendix B: Critical Values for the Chi-Square StatisticAppendix C: Critical Values for the F Statistic; Appendix D: Critical Values for the r Statistic; Index; About the Authors 330 8 $aThis textbook is designed to be economical and is focused on core topics in quantitative communication research ranging from basic statistical procedures (such as frequency distributions) to more advanced procedures (such as multiple regression). 606 $aCommunication$xData processing 606 $aCommunication$xStatistical methods 615 0$aCommunication$xData processing. 615 0$aCommunication$xStatistical methods. 676 $a302.2072/7 700 $aAllen$b Mike$f1959-$01647360 701 $aHunt$b Stephen K$01649045 701 $aTitsworth$b Scott$01649044 801 0$bMiAaPQ 801 1$bMiAaPQ 801 2$bMiAaPQ 906 $aBOOK 912 $a9910807066303321 996 $aQuantitative research in communication$93997573 997 $aUNINA