LEADER 04512nam 2200673 a 450 001 9910806988503321 005 20200520144314.0 010 $a1-283-17717-X 010 $a9786613177179 010 $a1-118-11301-2 035 $a(CKB)2550000000041729 035 $a(EBL)697674 035 $a(OCoLC)755168784 035 $a(SSID)ssj0000535873 035 $a(PQKBManifestationID)11335082 035 $a(PQKBTitleCode)TC0000535873 035 $a(PQKBWorkID)10547133 035 $a(PQKB)10447168 035 $a(CaSebORM)9781118113035 035 $a(MiAaPQ)EBC697674 035 $a(OCoLC)788498564 035 $a(OCoLC)ocn788498564 035 $a(EXLCZ)992550000000041729 100 $a20110401d2011 uy 0 101 0 $aeng 135 $aur|n|---||||| 181 $ctxt 182 $cc 183 $acr 200 14$aThe digital innovation playbook $ecreating a transformative customer experience /$fNicholas J. Webb 205 $a1st edition 210 $aHoboken, N.J. $cWiley$dc2011 215 $a1 online resource (290 p.) 300 $aIncludes index. 311 $a1-118-11303-9 311 $a0-470-94470-6 327 $aTHE DIGITALINNOVATION PLAYBOOK; Contents; Foreword; Acknowledgments; Introducing the Next Step: Navigating New Media; Chapter 1 Mastering Digital Innovation: The Role of Digital and New Media on Innovation and Commercialization; Chapter 2 The Digital Sandbox: Play, Listen, Invent, and Deploy for a Successful Strategy; Chapter 3 The Digital Enterprise: Harnessing Social Media Intelligence, Smartly; Chapter 4 The Digital Video Revolution: Digital Technology Gives Anyone the Ability to Make a Quality Television Show 327 $aChapter 5 Flying High: An Open Culture Keeps an Airline Company on Top of the CompetitionChapter 6 Picture Perfect Social Media: How Kodak Got Social Media Right; Chapter 7 The Army Way: Digital Leadership from a Surprising Source; Chapter 8 Winning the Digital Race: IndyCar Creates the Ultimate Brand Forum with Its Strategic Multimedia Approach; Chapter 9 Digital Direct: Innovation Commercialization through Digital Direct Marketing; Chapter 10 RealOpen Innovation: Developing a Framework to Manage the Flow of Ideas and Technologies 327 $aChapter 11 Creating a Digital Culture: Organizational Culture Is a Symptom: The Underlining Causality Is Collective Team FocusChapter 12 Rules of Engagement: Protecting the Value of Your Intellectual Property; Chapter 13 The Innovation Game Plan: Are You Ready to Deploy?; About the Author; Special Book Offer; Index 330 $a"The first half The Digital Media Innovation Playbook provides comprehensive case examples of how organizations both large and small have deployed Real Open methodologies to grow both sales and profit. The case examples will include well-known companies like Word Press, Autodesk, Cisco, just to name a few (30-50 Fortune 500 and startups that rule the digital space in all). Case examples will cover a wide range of markets, including medical and biotechnologies, consumer product companies, industrial firms, service organizations, research and universities. The first half of the book lays down empirical evidentiary support to prove the benefits of these methods. The second part provides a step-by-step game plan that will allow any organization to apply these methods and achieve immediate results. The chapters will be broken down by the step-by-step process that is driven by a variety of tools that can be used to fit the unique needs of each organization. As part of the value added benefits of this book, a wide range of online free resources will be available with the proof of purchase of the book"--$cProvided by publisher. 606 $aBusiness enterprises$xTechnological innovations 606 $aTechnological innovations$xEconomic aspects 606 $aBusiness enterprises$xComputer networks 606 $aDigital media$xEconomic aspects 615 0$aBusiness enterprises$xTechnological innovations. 615 0$aTechnological innovations$xEconomic aspects. 615 0$aBusiness enterprises$xComputer networks. 615 0$aDigital media$xEconomic aspects. 676 $a658.4/063 686 $aCOM087000$2bisacsh 686 $aQP 210$2rvk 700 $aWebb$b Nicholas J.$f1958-$01651938 801 0$bMiAaPQ 801 1$bMiAaPQ 801 2$bMiAaPQ 906 $aBOOK 912 $a9910806988503321 996 $aThe digital innovation playbook$94002228 997 $aUNINA